How to increase the chances of startup success?


Startup. Today it’s not just another fashionable term from the web. For thousands of people, the startup has become an opportunity to realize their ambitions, build a successful business and change the world. Hundreds of projects with interesting ideas and suggestions are launched every day. But only some of them will grow into a large successful businesses. Do you have a unique idea, knowledge, and desire to develop? Do you want to implement them in your own business project? Do not waste time, launch your business! Remember that the first steps when starting a startup play an important role in the success of all future actions!

Things to do before the project is launched

Inexperienced startups who launch the first project mistakenly assume that hard work begins after the start of the project. As you can guess, they are wrong. Before launching a project, it is necessary to carry out heavy analytical work and preparation. The success of the entire event depends on the result of this work. Therefore, planning and analysis must be approached with all seriousness and responsibility. Find specialists with experience if you do not have enough experience, knowledge, and skills. Believe me, it’s better to spend some resources than to be disappointed in failure after several years of hard work. How does the implementation of a startup begin?

Market and niche analytics

The first thing you’ll have to do is analyze the market. It is necessary to determine its trends (downward or upward), the demand for your products or services, etc. Analyze the niche you want to enter using information gathering and analytics tools. Answer your questions. What problem is your startup solving? What is your target audience? Will your project be in demand on the market? Are people willing to pay for it? Do you have any competitors? What are their strengths and weaknesses? Will you be able to compete with them? The answers to these questions allow you to see the current and future picture.

If your idea is not in demand on the market, or it has a huge number of strong competitors, then it is better to change the niche and the idea. It is important to understand that, no matter what your unique idea is, building a successful business from a startup is a complex process. And it is better to start with a popular idea. It should be interesting to people, not just you.

Pay attention to another important point. The startup must somehow intersect with your personal interests or hobbies. Statistics show that the more startups are passionate about their project, the more often they succeed, and vice versa. You’ll most likely close the project if you are not interested in building a business.

Creating a business plan

Starting any business, we usually have a general idea of its result. But the reality is always different from our ideas about it. Startup managers emphasize that, in addition to their main activities, they have to solve a huge number of other, less important issues.

How to avoid a fatal mistake? To get started, you need a business plan! It helps to cope with several important tasks:

  • Capture the main ideas and thoughts to be able to reflect on the project
  • Identify intermediate and final development goals
  • Evaluate the effectiveness of the team. For example, after the deadlines indicated in the business plan have passed, you’ll be able to estimate how much percent you have completed the plan. Now conclude and adjust your strategy
  • Attract investors
  • Consolidate the results with marketing analysis

Organizing an effective team

An effective and friendly team is the foundation for building a business. The problem of creating a team is especially relevant for startups because from the first day the team must produce good results and follow development plans. A young business does not have time to swing. The sooner the team completes its tasks and enters the market, the higher the chances of success of the entire event. Therefore, you should also think about the organization and optimization of work processes before launching a startup.

Fortunately, today it is not as difficult to unite experienced specialists into a single team as it was before. Today there are IT services for project management and communications. These are Slack, Microsoft Teams, Trello, and Notion. There are hundreds of enterprise platforms and applications on the market.

As an example, consider Microsoft Teams. This is a powerful tool from a well-known IT company. It allows you to organize remote teamwork without loss of efficiency. With the right and wise approach, you’ll get high productivity, excellent management, and even automate many workflows, freeing team members from routine work.

With the help of the tools, you’ll be able to communicate in private/public chats, video conferences, exchange documents, and edit files! If the standard features do not seem enough to you, then you can integrate third-party applications into the workspace. Microsoft Teams SMS raises the level of internal communication and opens up opportunities for effective interaction with potential partners and customers.

Search for funding and resources

Lack of resources is a common problem. It leads most of the projects to closure. Without financing and without making a profit, it is impossible to pay employees. Therefore, from the first days, it is necessary to look for third-party financing. There are various ways to get the resources necessary for survival.

Should I ask friends for help? On the one hand, it is the simplest source of financing. But you risk ruining the relationship with a loved one in case of failure. Therefore, set it aside as a last resort.

A proven and effective way to find resources is to place your project on a thematic crowdfunding platform. In such a way many startups received funding to implement their ideas. The main thing is to prepare a simple and interesting presentation. You need to interest potential investors.

The next interesting source of resources is the so-called business angels. These are private investors who invest money in projects of interest to them. The advantage of such an investor is that he has experience in a niche. A business angel can help you with advice or specialists.

There are other sources of resources. These are venture funds, startup accelerators, and other large financial structures. The disadvantage of using such financing is that you’ll have to give part of the shares of the project. However, if you have no other choice, then you are very likely to find resources for development here.


Please enter your comment!
Please enter your name here