If you’re struggling to convert visitors into customers, it might be time to consider a new website design. The process of revamping your website can make it faster and easier to navigate. It also improves your user experience and conversions.
Investing in a new website design can increase the effectiveness of your digital marketing strategy. If you’re looking for further guidance or professional SEO help check out web design Edinburgh companies.
In this article we will look at some key reasons to consider redesigning your website.
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Getting Serious About Your Digital Marketing Strategy
If your website is not optimised for search engines, you’re missing out on a huge opportunity to increase conversions. The best websites are those that combine mass marketing and CRM. They provide a personalised brand experience for each visitor. In fact, 80 percent of Gen X users make purchases online, while 56 percent of 64-72-year-olds use e-commerce.
When you’re implementing your digital marketing strategy, it is important to track how many visitors subscribe to your mailing list and what percentage of them do so. Then, evaluate how successful your site is in relation to other sales channels. The implementation plan also includes a budget estimate. Remember to include the website design and development costs in your overall budget. The costs of creating a website are typically half of the total budget. If you want to save your budget and minimise mistakes consider hiring a web design agency service.
In addition to boosting your website’s SEO, creating a social media presence can expand your audience and enhance your brand recognition. Popular review sites include Yelp, Google Business Reviews, Facebook, and Trip Advisor. If you have an active social media profile, consider adding a link to your website to your profile. In addition, ensure that your branding is consistent and use relevant hashtags and keywords throughout your online presence.
It can improve site speed
While your website may not have the fastest loading speed in the world, page speed does play an important role in SEO. Google uses a variety of factors to rank web pages, including page speed, as one of the most important signals. Slow loading pages discourage users from staying on your website and increase your bounce rate. By implementing speed optimisation strategies, you can improve your page load time and improve your rankings. However, before you implement speed optimisation tactics, make sure you test your website for page speed first.
Image file size is a big killer of site speed. The bigger the image file, the more HTTP requests the browser will have to make to render it. The more images, CSS styles, and other on-page components a web page has, the longer it will take to load. Images should be compressed to reduce their size. Using an image compression tool will allow you to compress images in a way that optimises site speed.
It can improve user experience
Developing a website that’s easy to navigate, with an emphasis on the user experience, is crucial for your business. Focusing on the user experience leads to happier customers, higher sales, and a loyal customer base. Many website owners overlook a crucial element of the design process: calls to action. The right calls to action will convert visitors to leads or customers. You can accomplish this by simplifying the process and eliminating barriers to conversion.
A study by Forbes found that a well-designed user interface increases conversion rates by as much as 200%. The same study also showed that integrating suggestions from users helped ESPN improve their website’s UX and generate 35% more revenue. Every business is dependent upon its website, but users today are becoming increasingly sophisticated and savvy about web design. Even small businesses can feel overwhelmed by the expectations for their website’s user experience. Fortunately, improving the user experience is not as difficult as you may think. Even a small investment can yield big results.
It can improve conversions
Conversions are actions that you want your website visitors to take. These may not always be purchases; for example, a B2B conversion could be scheduling a sales meeting. Whether or not your website converts visitors into qualified leads depends on its conversion rate. Focused strategies can boost conversion rates. For example, when you are launching a new website design, focus on removing the clutter and presenting content in an easy to navigate way.