As a business looking to attain more exposure and communication a lot of the marketers develop their strategies with social media as their focal point. Social media marketing is a cost-effective strategy that can help you reach out and interact with potential customers.
With over 4.6 billion users monthly, it’s no wonder marketers look to seize the opportunity and produce a platform where their brand can soar. However, without the proper guidance, social media can be quite difficult to conquer. Read below as we cover all the essential steps you need to take to boost your social media reach.
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Make Your Posts Reachable
When you post content on your social media profiles, it’s a given that it will pop up in your followers’ feeds. But how can you extend your reach and go beyond just your followers to engage a new audience? It’s simple, you utilize the power of hashtags.
Hashtags have the capacity to bring people together around a certain topic through a simple search. Instagram is the social media channel where hashtags are the most prominent. So, you can gain Instagram followers organically by strategic use of hashtags which will further develop your reach. Instagram posts allow you to add up to thirty hashtags and some apps and websites help you pick out the most suitable ones for your niche.
But don’t stop there, add interesting captions as they are the first things newcomers will notice and don’t forget to optimize your bio with a clear statement on what your brand is really about.
Meanwhile, the character limit on Twitter does not allow for liberal use of hashtags, so use only one or two trendy hashtags that will spread the words of your post on users’ feeds.
Focus On Interactions
A good engagement across all social media is 1% to 5%, but as your followers grow, achieving good engagement rates can become harder. Nowadays, passivity on social media is fruitless for brands looking to reach new heights. Proactive interaction allows you to gain more engagement and show that your followers are valuable.
You can use different methods to interact with your followers, from interactive posts like quizzes and poll posts on Facebook to the question and countdown stickers on Instagram.
In addition to that, you can go above and beyond to extend your reach. Take a look at what social media accounts you follow and which are trending at the moment. Take a moment to assess how your competitors are using social media and how they create their engaging content and don’t be afraid to get inspired. Start commenting on recently posted content and make your brand relevant all across social media channels.
This might seem like a daunting process but in the long run, it’s worth your while. Through active engagement, you incentivize your current followers to share the word of your brand and ultimately boost your social media reach.
Post At The Right Time
A lot of studies confirm that the best time to post on social media is Tuesdays through Thursdays at 9 or 10 a.m. However, you need to keep in mind that all of the other content creators will be publishing posts at the same time and the users’ feeds might become clustered. This means that your posts might easily get lost and not reach your target audience.
By posting during slow hours, your posts won’t be drowned out by the excessive amount of content during peak hours. So, try out this strategy and see whether it works in your favor.
Work With Influencers
Many business owners carry the misconception that collaboration with influencers will cost an arm and a leg, but that’s not the case. Micro-influencers are the best option for most brands and they usually provide a solid rate of 100-500 dollars per post. Of course, prices vary depending on the platform, but with the 10 to 50.000 followers, you can rest assured that micro-influencers will propel your reach to new heights and bring new traffic in.
If you have a new line of products coming up, consider commissioning influencers to promote your brand and help you extend your brand’s reach through informative and valuable content.
You can add the created content to your highlights to tell a visual story and to mark the content as “evergreen” so that newcomers acquaint themselves with your brand effortlessly.
The opportunities that social media provides businesses to expand their marketing strategy and increase their reach are tremendous. Read our article and utilize our valuable tips to reach new heights.