Brand storytelling is a powerful technique when it comes to branding: attract your audience, engage them on an emotional level, and inspire them to act in a way that reflects those emotions. Telling your brand’s story is a good way to build your brand by showing your target audience what makes you unique and gaining their trust and buy-in.
If you want storytelling to work for your brand name effectively, you need to know how to make your brand story unique and engaging. That’s where animated video comes in.
Animated videos are a powerful tool for businesses to tell their stories in a visually compelling way. Whether it is to explain complex concepts or to engage potential customers, animation has the power to captivate the viewer’s attention and leave a long-lasting impression. Here are some tips for businesses looking to tell their brand story through animated videos:
Define your marketing message and find your target audience
Before creating any animated video, it is essential to define your marketing message and target audience. What do you want to convey? Who do you want to connect with? From the script to the visual style, the animation process will be guided by your message and target audience.
Keep it simple and easy to understand
Animated videos can be used to explain complex things, but it is essential to keep things simple and easy to understand. Avoid confusing visuals or providing too much information to the audience. Instead, concentrate on the important points you want to convey and support the message with visuals.
Make a storyboard
A storyboard is a visual representation of your animation that shows each shot and the events that occur. It is essential to plan and refine your animation. Make a rough sketch of each shot first, and then adjust the dialogue and visuals as required.
Use visual metaphors
Using visual metaphors can make complicated concepts easier to understand and more interesting. If you want to explain a software product, you could use the example of a machine with many parts working together to get the job done right. Look for ways for using visual illustrations and similarities to enhance your message.
Visual design consistency matters
A consistent visual style can help your animation stand out and help your brand name stand out. Use a style throughout the animation that is consistent with your brand’s identity. This includes everything from the character design to the color scheme.
Pick the right animation technique
Choose the right animation technique, which ranges from 2D hand-drawn animation to 3D computer animation. Each animation style has its strengths and so it is important to choose the one that’s right for you and your budget.
Use sound effects to connect with customers
Adding the right music and sound to your animation can significantly boost its emotional impact. Sound effects can be used to emphasize significant actions or transitions, and you should select music that complements the mood and tone of your message.
Keep it short
In today’s fast-paced world, people have short attention spans. Keep your animated video short and to the point, focusing on the most important details. To keep viewers interested, aim for a length of one to two minutes and make use of pacing and visuals.
Ensure smooth transitions
The term “transition” refers to the way one scene ends and the next one begins in a story. Your scene’s entrance and exit are animated by transitions. Your visual story can be made even better by adding smooth transitions. When switching between scenes, you can use animations like the blur effect to achieve this.
Once your animated video is complete, test it with the target audience to see if they like it or not. Use feedback to make changes, and be willing to make improvements until you achieve the desired results.
You can easily enhance your brand’s standards and realize your brand’s full potential with a professional animated video production. Your content can be uniquely infused with your brand’s colors, taglines, logos, and other signifiers. Your target audience will be able to view your brand name as an identity rather than a product if you use your marketing content in innovative ways like brand storytelling.
By choosing the right animation technique and creating an engaging message for viewers, businesses can use animated videos to convey their business message. Using animated videos as part of your branding is a superb idea if you choose the right style.
Animated videos are amazing for businesses to tell their stories in a visually compelling way. People remember 80% of what they see and 20% of what they read. Give your target audience something that they can easily recall for a long time. Combining exceptional benefits of animation, storytelling, and video content, animated brand storytelling helps build a solid brand image, earn customer trust and loyalty, improve conversions, and ensure overall customer satisfaction.