If you’d like to effectively grow your business, you’ll need to implement the best marketing team structure.
A marketing team is responsible for a variety of things that involve growing your business. Marketing teams launch ad campaigns and design products. They also focus on satisfying customers to get them to come back.
Implementing the best marketing team structure is crucial. However, each structure focuses on different things. Depending on the type of business you have, you’ll benefit more from choosing a specific structure that revolves around your goals.
So what is the best marketing team structure? Read on to learn everything you need to know.
Table of Contents
Focus on Customer Experience
The best structure of a marketing team can vary depending on what you’re trying to do. Many businesses focus on providing an enjoyable customer experience. Having an enjoyable customer experience is all about making things as efficient as possible for customers.
Some of the things that businesses with a customer experience model incorporate are automation, building relationships, and personalization. All of these can make customers feel important, so they’ll be more likely to invest in your company.
The only way you can make a customer experience model work is by going all-in on it. If you try to improve the customer experience while also focusing on other things, you’ll have a hard time making noticeable differences.
When putting together a business plan, include the strategies you’ll use to retain customers. By improving the customer experience, you shouldn’t have a problem getting them to come back.
Focus on Marketing Team Segments
Segment-focused companies separate their customers into a variety of groups. Each of these groups can be targeted in different ways, which allows a company to cater to the needs of larger audiences. What makes them stand out from other companies is that they often have happier customers.
When separating customers into groups, you’ll have an easier time targeting them with advertisements. For example, if you know which customers buy a certain product, you can advertise similar products only to those customers. This will let you get the most out of your money while preventing other groups from getting annoyed.
If you use the same strategy for everyone, you’ll end up spending a lot of time and money on marketing that won’t bring in revenue. However, having segments will ensure you’re only using resources on the appropriate people.
Focus on Geography
Geography is something that many businesses struggle with, especially smaller ones that are looking to penetrate the market. When expanding a business, you need to expand and divide the marketing team. Each of these teams should focus on a different area so that you can get similar benefits to market segmentation.
Let’s say your business is based out of Austin, Texas, but you’d like to expand to Los Angeles, California. You cannot use the same marketing strategies in LA that you use in Austin. While the audience may be similar, you need to alter your approach so that you relate more to the new audience.
If you have an inbound marketing team that only works in LA, you’d have an easier time creating unique ads for both cities.
This concept should be applied whenever you’re expanding to another area. It’ll become even more important when you want to expand internationally because various cultures will be interested in different products.
Various Operational Teams
Understanding how to structure a marketing team requires you to understand all of the processes that go into marketing. Things like creating a budget, producing products, managing data, etc. are all things that marketing teams do.
To get the most out of your marketing team, you can divide the marketing department into a variety of teams that focus on different things. You can also hire a small agency if you don’t have a large marketing department to divide.
Operational teams don’t focus on different goals or functionalities because it can slow them down. The more teams you have working on different things, the quicker you’ll get things done.
Marketing Team for Channels
Any business that wants to succeed will invest in several channels to reach a large audience. Some of the most common channels are social media and SEO, both of which have unique benefits.
A channel-specific marketing structure revolves around creating a different team for each channel that you invest in. These teams will focus on all the tasks relating to a certain channel, so you won’t have to worry about miscommunication in the marketing department.
Marketing Team for Products
Businesses that rely on selling products can benefit from a product-based model because they can assign a team to a specific product. Whenever you want to launch a product, you can have a team that’ll put all their attention toward that product. Things like design, development, and marketing will all be managed by one team.
The main purpose of the product-based model is to avoid confusion when launching various products. If you have a new business, you may not be pushing out as many products as some of the larger names in the industry do. However, adopting the product-based model may be your best option if you don’t plan on offering services.
Choose a Marketing Team Structure That Works for You
The only person that can determine what kind of marketing team structure is best is you. By knowing how to structure a marketing team using a variety of strategies, you can come up with something that’ll help your business grow.
Start by evaluating your business and different marketing team structures. From there, you can implement the best marketing team structure based on what the goal of your business is.
Check out our other articles to learn more about marketing!