The craft beer market accounts for $29.3 billion of the beer sales in the United States. There are countless breweries across the country, and this makes for plenty of variety of flavors in the craft beer world. If you have a passion for craft beer, starting your own craft brewery may sound enticing, but as you can see, the competition will be fierce.
This guide will explain the essentials for starting your own craft brewery. With a passion for beer and a business plan, you can establish a successful craft brewery.
Table of Contents
1. Create a Business Plan for your Craft Brewery
Just as you would with any business, you need to have a clear business plan for your craft beer brewery. It should include a roadmap and vision to the type of brewery you want to create. Before you do anything, formulate a business plan that includes these components.
- Executive summary
- Company description
- Market analysis
- Competitive analysis
- Description of Organization
- Outline of Product and service
- Marketing plan
- Sales strategy
- Funding and financial projections
2. Buy the Right Equipment
You need the right equipment to make the type and volume of beer that you want. Investing in new equipment can be expensive and will account for the majority of your startup costs for your craft microbrewery.
A drink canning machine is a must-have piece of equipment as this is how you’ll individually package your beer once it’s made. Working with a vendor specializing in brewing equipment can help guide you in the right direction for your new brewery.
3. File for Licensing for your Craft Brewery
Your craft brewery is a business that is engaged in the production and sale of alcohol. You need to know the federal and state regulations and laws that directly affect your business. Consider these regulations when determining where you want to establish your brewery.
There are several licensing requirements you’ll need to address before you can begin beer production and sale.
- Federal brewer’s permit
- State liquor license
- Brewer’s bond
- Operating agreement
- Insurance
- Retailer’s license
4. Develop Relationships
Every relationship is crucial when starting your brewery. One solid relationship will open the door for more connections and further networking. You will find that it’s easier to get approvals and secure favorable pricing when you have a positive reputation within the community.
Treat everyone with professionalism and respect. Listen to advice provided by those who have first-hand experience with running craft breweries.
5. Create a Brand
People identify with a brand, which will sell people on the idea of trying your beer. It also helps you develop brand loyalty with your customers. Choose a name and create a logo.
To help you get started, consider these factors when choosing the branding for your brewery.
- Distinctive
- Scalable
- Protectable
- Visual
- Persuasive
- Emotional
- Discoverable
- Meaningful
Start Your Craft Brewery
Many components go into the formation of a craft brewery. While having a passion for craft beer is important, it’s only the first step. Keep these five other requirements in mind when forming your new custom craft beer brand.
Check out our other lifestyle articles for more helpful advice on starting a new business.
