Since the consumers are becoming increasingly conscious about where their food comes from, there has been an unusual rise in demand for locally sourced produce.
“Buying everything local” has become a major trend of the moment. In fact, local produce is one of the leading factors that consumers consider when deciding where to eat.
That being said, for restaurants, using locally sourced produce and regional ingredients can be a major selling point and benefit.
Here are 7 reasons why your restaurant should use locally sourced food.
Locally sourced produce is much fresher as it goes from “farm to table” in a shorter time period than imported produce. This clearly means that the local fruits and vegetables can lose weight also have more time to ripen. Since local ingredients do not have to go through as much preservation before they reach you, it impacts the flavor and aesthetics with the product looking more vibrant and fresh.
It’s Environmentally Friendly
Locally sourced produce is environmentally friendly. This is because it needs less energy for harvesting and less fuel for transportation.
By sourcing fresh produce from local wholesalers, you can lower your carbon footprint and generate a significant following for your business.
When you buy locally-sourced produce, you more likely get organic food products; not the products made with tons of artificial chemicals that you get when you import produce. This means that the ingredients you use will be more healthy, allowing you to tempt the growing base of your health-conscious customers.
Additionally, local organic produce is better quality.
It’s Good For The Local Economy
By buying produce from local wholesalers, you are helping to keep the money within your community, which, in turn, has a huge effect on the local economy and employment rates. It also helps to support and sustain local trade and business.
It Promotes a Positive Brand Image
As mentioned before, highlighting the fact that you use locally sourced produce will promote a positive brand image. After all, it shows that you care about your customers who care about where the food comes from.
In addition, local produce makes for great marketing and provides excellent taglines. Keywords like farm-fresh and premium produce can make excellent selling points. Providing more authentic and organic experiences to your customers could really give you an edge over your competitors.
It Adds Interest To Your Menu
Adding the enhanced local flavor to the menu by using locally-sourced produce, you can tempt your customers and make their experience of dining with you memorable. It connects the consumers with your restaurant, and your dishes begin to tell a story.
Locally sourced food on the menu not only tempts local consumers, but it also appeals to tourists and visitors who want a unique food experience.
It Provides Seasonal Menu Inspiration
Changing and spicing up your menu depending on what’s in season is a brilliant way to offer your diners more options to eat. Additionally, seasonal produce can save you a lot of money and provide a wide range of types and varieties.
Consumers will also be more tempted to try your restaurant’s delicacies when they know they can only have them at particular times of the year.
Here are the benefits of sourcing fresh produce from local wholesalers. If building relationships with local suppliers is a time-consuming task and unaffordable in your current business situations, get fresh fruits and vegetables delivered from Naturally Best Fresh Produce. They deliver top-quality produce from local wholesalers at competitive prices.