Artificial intelligence keeps revealing an immense potential through successful use in many areas. Only a decade ago it was seen as a breakthrough novelty with a kick of danger, rise-of-the-machines style. These days it’s a synonym of progress, something modern players are no longer surprised to see implemented.
AI is being extensively used across multiple areas, especially those related to the internet. It has already breathed new life into things perceived as ordinary and not having much potential.
Artificial intelligence is based on the concept of machines, like humans, capable of making independent decisions. This is achieved by teaching them certain algorithms, which are quite intricate and involve cross-field expertise of those creating them.
AI has already brought benefits in fields such as finance, healthcare, machinery, and beyond, introducing solutions to complex problems. The technology allows freeing up human resources and completing numerous tasks in a split second.
AI changed the casino industry quite a lot already, so let’s have a look at some of the most notable examples.
#1 Adding more thrill and interactivity to games
AI can analyze, learn, and act independently based on that knowledge. But how does it relate to gambling at an online casino?
In games, AI can determine the behavior of individual players and adapt the plotline accordingly. The use of this technology in games comes with high expectations, making the outcomes fair and transparent.
In fact, a number of casinos are already using AI-powered slot machines. Kahuna, a popular Australian casino, is not an exception.
#2 Customer Service
Online casinos are adopting AI in customer service as well. This is done to improve the customer experience and shorten the wait. This approach is justified for questions and issues that could be resolved without the direct involvement of human support agents.
Chatbots based on AI are capable of getting information through natural language processing. They can also carry both verbal and text conversations, emulating a real person.
Application is contingent on wide access to as much data as possible. Only that way can AI deliver truly personalized user experience that would feel as real and be as helpful as when communicating with a real person.
#3 No cheating allowed
Most players see the use of artificial intelligence as something done for the sake of their enjoyment alone. But it comes with more benefits. Being adaptive and learning all the time, the technology will allow catching unusual player’s behavior and even identifying cheating.
However, the future of widespread use of technology for that purpose is contingent on more research and improved algorithms. After all, AI still cannot be accurate enough to identify a lucky streak and analyze it properly.
Machine learning, which is seen as a form of artificial intelligence, can build models of fraudulent transactions comparing them to those happening in real time.
AI may not replace the systems already in use. But it can become a highly precise tool to identify any such cases and nip any attempts in the bud. This can be done by getting in touch with the bank or the actual casino that accepted the payment believed to be fraudulent.
#5 Underage gambling and gambling addicts
Underage gambling is another problem that many legitimate casinos are trying to resolve relying on their employees alone. One of the most promising applications of artificial intelligence is analyzing data to identify underage gamblers.
Those likely to have gambling addiction can also be detected quite easily.
Reservations when using AI in the casino industry
Today AI can already reason, take independent action, and learn adapting further actions based on data analyzed. Exposure to increased volumes of data only helps to improve performance.
When combined with machine learning, AI can enhance the emulation of human behavior. This will widen the adaptation of this technology in the years to come.
But as usual, things are not as simple and dazzling as they may appear. When relying heavily on a single technology, risks and reservations are logical. The industry will need to take it one step at a time to avoid rash decisions that may hinge the overall progress.
What the future holds
Given the spread of AI today and its immense potential, it’s fair to predict the casino industry stands to benefit in many ways. Even if top gaming providers haven’t tapped into all that potential yet, they are certainly working on it. The casinos can also count on a wide toolset offered by the technology making operations safer, smoother, and more secure.