Marketing can be expensive, but it’s necessary if businesses want more visibility. If you want your business to grow, then you have to build momentum online and in-person. Even if you are on a shoestring budget, there are some small ways that you can gain brand awareness and build a bigger customer base every day.
Branded Promotional Items
One of the best ways to get your business out there is by creating promotional items, such as t-shirts or personalized pens. These can be given away in-store, at events, or included with purchase. These can also be used as giveaway bags for social media contests. While it may seem costly, you can generally order these items in bulk and have them on hand for whatever giveaways or incentives you want to create.
Create Iconic Business Cards
Wherever you go anywhere as a business owner, you may be given an opportunity to network, share your products, or talk about your experience as an entrepreneur. These are great opportunities to share a business card. You should always have a few of these stashed away in your wallet to hand out when the opportunity arrives. It speaks to your professionalism and gives them a way to contact you. In addition, business cards show off your branding so it sticks in the mind of your new contact.
Set UP Every Social Media Channel
This is a completely free way to market your business, but it does take time. To get started, you can think of the social networks where your audiences are most active. Facebook, Instagram, Twitter, and Pinterest come to mind, but if you are in a B2B market, then LinkedIn may also be one of the social networks to try.
Social networks give you a free way to publish all kinds of content, whether it’s promotions for your business or a blog that shares your expertise in the industry. You can share pictures, videos, live streams, anecdotes, your company’s history, contact information, and online stores. Best of all, business pages on social media pop up high in search results on Google and Bing.
Once you have built a following, you can start sharing more, and if you ever need more social reach, you can always add a little budget and promote or advertise your content to larger audiences. Facebook, Twitter, Pinterest, Instagram, and LinkedIn have advertising managers that allow you to target new audiences based on location, demographics, online behavior, and interests.
Build Your Email List
Did you know that you can add a “sign up” button to your business Facebook page? You could like this to a landing page with an email subscription sign up or whatever kind of lead form you choose! Email marketing is the best way to reach customers on a private channel right in their phones. Most people check their email multiple times per day whenever they look at their inbox, while it can be tricky to stay on their subscribe list, you can send educational and entertaining emails directly to your subscribers to keep them interested in your products.
Email marketing is especially good to set up if you have a blog and an online store. You can easily send people directly to your content, products, and promotions with a simple message. There are also new email services that allow you to set up automated programs to welcome new subscribers or auto-responders when they purchase something. You can send additional information, shipping and tracking, or other offers.
You can also offer trials, discounts, and giveaways via email marketing as well. IT could open a whole new way to get more customers and orders by offering an incentive to get friends to sign up.
It’s also the best way to re-engage with customers who signed up but didn’t purchase or who made a first-time purchase and then never returned. You can send a promotional offer to get them to make a new purchase.
How Will You Grow Your Business Today?
There are so many ways to market your business, whether you like inventive promotions or just simple social media marketing. Have you tried any of these methods before? What promotional items would you use to promote your products and services?