3 Marketing Hacks for Social Media

Social Media has emerged as the strongest influential media for the last two decades. It is much more than socializing and communicating. The social platforms such as Facebook, Instagram and LinkedIn have transformed the traditional marketing ways that were being used. With millions of followers, social media holds a powerful impact on our daily lives. From waking up till going to bed, we access social media countless times. For multiple purposes. Since then companies have made social media a mandatory part of their marketing strategy. Businesses use social media platforms for multiple objectives. But they all have a mutual objective; Marketing.

The companies design social media strategies according to their customers’ preferences. It requires a whole research process to identify the potential platforms, engaging content, and creating a significant social media presence. The companies use social media for brand awareness, product or service promotion and interaction and communication with the customers. However, we will not be going in depth of what social media marketing is and how it works. In this blog, we will discuss the 3 effective strategies to use on social media. 

There may be a number of such strategies that can help a brand in achieving the best on social media. But this blog will consider three major marketing strategies for social media. We will try to deliver a glimpse of these strategies using some stats and techniques. 

1. Focus on Video Content More

According to Animators, 71% of B2B marketers use video marketing while 66% of B2C companies use video content. The major objective for Businesses on Social Media is customer engagement, so video content can help you the most with that. 

Videos are getting quite popular when it comes to the content. According to a report by Statist, more than 3 billion of internet users consumed video content during 2022. While according to a research of 2021, online videos had a massive reach of 92% worldwide. Video marketing has become an increasingly popular marketing strategy on social media. Platforms like Facebook, Instagram, and TikTok have introduced features like stories and reels, which enable businesses to create short, engaging video content. Video marketing helps businesses to deliver their message in a visually appealing and memorable way. Videos can be used to showcase products, highlight business culture, or provide educational content. Short and concise videos that are easy to understand and share. Videos have a higher likelihood of being viewed and shared on social media. Moreover, many companies have started their channels on YouTube. Where the companies produce videos to promote their brand values, products and services. 

2. Spend More on Social Media Advertising

Social Media Advertising has a huge impact on purchase decisions of customers. That is why companies spend a lot of money over it. On average 28% of internet users discovered new products through social media ads. Whereas 49 % of the internet users buy from the brands that run ads on different social media platforms. Therefore, companies should spend more on social media ads to increase their revenue. 

Social media advertising is a paid marketing strategy that enables businesses to target their audience based on their demographics, interests, and behaviors. Social media advertising is an effective way to reach a larger audience and increase engagement. Social media advertising is expected to grow to over $252 billion by 2026. It is the second largest market in digital ads. Social Media Advertising is accounted for 33% of all digital advertising spending during 2022. Businesses use social media ads to promote products, services, or even generate leads. Social media advertising enables businesses to track their performance and optimize their campaigns based on the data collected. Platforms like Facebook, Instagram, Twitter, and LinkedIn offer various advertising options that businesses can use to achieve their marketing goals. 

3. Explore Influencer Marketing

The Influence Marketing Industry has whooped to $16.5 billion in 2022, and it is constantly growing. Most of the Influencers use Instagram, YouTube and TikTok. Influencer marketing does not require a massive budget. You should collaborate with an influencer with good social media presence in your specific niche. Companies can attract influencers through different rewarding campaigns for promoting your products or services.

Customers’ preferences depend upon many factors. One of the factors is Customers buy what their ideal celebrity is promoting. 61% of the customers trust Influencers recommended products and services. Influencer marketing is a popular and effective social media marketing strategy where businesses partner with social media influencers to promote their products or services. Influencers are individuals with a large social media following and have established credibility in a specific niche. Influencer marketing helps businesses reach a larger audience by leveraging the influencer’s social media following. Influencers can promote products or services by creating sponsored posts, product reviews, or even hosting giveaways. Businesses can find influencers to collaborate with by searching for relevant hashtags or by using influencer marketing platforms. 

Concluding Thoughts

Finalizing the blog, businesses can leverage the power of social media by using effective marketing strategies. Influencer marketing, Video marketing, and Social media advertising are three strategies that can help businesses maximize their reach and engagement on social media platforms. You should create high-quality content, which targets the right audience, and by measuring their performance, businesses can increase their online presence and grow their customer base. With the vast number of users on various social media platforms, it has become increasingly important for businesses to use effective marketing strategies to stand out from their competitors. 

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