Social media users currently constitute the largest growing segment of the internet. And if your manufacturing business wants to establish a robust online presence and reach out to a wider audience pool, it must leverage the power of social media.
Often, manufacturers believe that social media is not for them. They hold that customers are seldom interested in watching social media posts about boring manufacturing products. However, this is not true. Besides, there are many different ways in which manufacturing companies can use social media platforms to showcase their business offerings. For instance, they can use Instagram to display their company’s culture. Alternatively, they can use YouTube to create explainer videos for their manufacturing products.
In this blog, we will read about the benefits of using social media for manufacturers to generate quality leads. So, let’s begin.
Why Social Media is Important for Manufacturing?
Social media provides an opportunity for manufacturers to establish two-way communication with their prospects. These manufacturers can post informative links to their website, high-res photos of their products, etc. to develop a deeper relationship with their audience.
Regardless of the size of your company, every manufacturer can benefit from social media in the following ways:
- Increased Brand Awareness and Loyalty
Social media is an excellent place to spread the word about your business and products. You can create an interesting profile so that the followers like your offerings and even share the profile with their friends and family.
Additionally, a study showed that 53% of US customers that follow brands on their social media are more loyal to those brands. Thus, presence on social media can also help to increase customer loyalty and retention.
- Drive More Website Traffic
Every time you post something on social media, you encourage your followers to visit your brand’s website and find out more details about your business. Thus, social media helps to drive more targeted traffic to your website.
It is a good idea to include clear CTAs within your social media posts that inform the followers about their next actions. For instance, you can ask your followers to subscribe to your blog or fill up a quick form and generate more leads.
- Run Ad Campaigns
Apart from regular posting on your social media profiles, you can also use it to run targeted ad campaigns to better reach qualified customers. For instance, Facebook allows you to segment and effectively target users based on their location, interests, demographics, etc. LinkedIn, on the other hand, is great for segmenting your audience by their location, job title, company, demographics, etc.
You can consult the services of a professional manufacturing marketing company to devise effective and budget-friendly ad campaigns for your business. And the best part about these campaigns is that you can track the results in real-time.
- Build Long-lasting Customer Relationships
As discussed above, social media opens a channel for two-way communication with your audience. Thus, businesses can directly interact with their prospects, ask questions, obtain feedback, and much more.
This helps to build trust and faith in the customers and reinforces stronger relationships. Also, it keeps the customers loyal to your business and persuades them to make a purchase when the time comes.
- Gain Valuable Customer Insights
As you interact with your audience on social media, you can better understand their needs, pain points, and expectations. You can also gain a wealth of information about them, including their likings, preferences, purchase patterns, buyer behavior, etc.
With this information, you cannot only tailor your services to meet their requirements but also make smarter business decisions.
The importance of social media marketing for manufacturers cannot be overstated. You can leverage different social media platforms such as Instagram, LinkedIn, Facebook, and YouTube to build a large following of loyal advocates and generate leads for your business.
You can get in touch with the social media experts at StratMg to help you establish a strong presence on the top social media platforms, engage followers, create meaningful content, and foster long-lasting relationships with your existing customers.