If you have always been attracted to the backstage of the fashion world and the magic of designers’ workshops where they create masterpieces that are discussed by the whole world, MA Fashion is a perfect solution for you. A Master’s degree in fashion allows young dreamers to learn all the ins and outs of the fashion business, get practical skills, and start setting trends.
MA Fashion, which stands for a Master of Arts in Fashion, is a graduate degree that is focused on disciplines covering programs of clothing design, marketing, PR, management, etc. Master programs are prepared for students with a previous undergraduate degree or proven work experience.
Where to Get a Master’s Degree in Fashion in the USA?
One of the best Fashion Master’s programs in the USA is provided by the famous Istituto Marangoni Miami.
The educational institution was launched in Milan in 1935, and the Miami campus was opened in 2018. The School of Fashion has managed to become one of the most successful in the training of designers, marketers, and managers for its almost century-old history of existence.
The MA Program offered by Istituto Marangoni Miami is concentrated on the provision of in-depth knowledge of fashion branding, business communications, management, and promotion. The Master’s Program includes 36-credit courses during which students get to know the fashion industry from different angles.
Types of the Istituto Marangoni Miami Master’s Program:
- Master Fashion and Luxury Brand Management
- Master Digital Communication and Social Media Strategy
- Master Fashion Innovation and Luxury E-Commerce
- Master Digital Communication and Social Media Strategy Online
- Master Fashion Innovation and Luxury E-Commerce Online
Among the graduates of the School of Fashion, there are such authorities of the industry as Domenico Dolce, Franco Moschino, Maurizio Pecoraro, Alessandra Facchinetti, and others.
What Specialties Are in the Fashion Industry?
Main specialties in the fashion industry:
- Brand manager
The main profession in the fashion world. It is the designer who creates collections, forms trends, and predicts the fashion future. You can specialize in women’s, men’s, or children’s clothing, shoes, accessories, prints and textiles, jewelry, and other industry segments.
Managing a fashion business requires a deep understanding of internal processes and knowledge in marketing, economics, finance, public relations, and other areas. Very often, training in fashion management programs includes internships or requires prior training because fashion management requires knowledge of the industry from the inside. For those who feel the strength to open their own business, there are special programs.
In the dynamically developing and competitive world of fashion, the marketing profession is in demand more than ever. The marketing manager, by creating and executing advertising campaign strategies, influences the viability of brands and specific products and determines whether the client will be interested in them.
A brand manager is a strategically important link between the brand and the consumer. They study the market and the target audience, create a brand concept and promotion strategy, analyze competitors, and know how to attract and retain a buyer. Specialization may depend both on the product and on the nature of the target audience. (armodexperiment.com) For example, brand managers of a premium product will require additional knowledge and training.
They are an irreplaceable person in the fashion world. It depends on them what exactly from the whole variety of podium collections will appear on the shelves of boutiques. Buyers plan the purchase of seasonal goods and determine the best range of products and brands, taking into account consumer needs. Also, professionals must have financial literacy and know the features of import and export, pricing strategies, and profitability.