Is your social media presence stagnating?
Maybe you’re even considering giving up on social media altogether.
If you’re in it for the long haul and want to build a solid ecommerce brand, you need to meet your customers and prospects where they are—on social media.
Statistics show that 4.70 billion people now use social media, and each user spends around 2hrs and 29mins on a social media platform.
These are staggering numbers.
If you run a business on Amazon and want to grow your social media presence, I can help you.
My name is Omar Deryan, CEO at OJDS. Our amazon listing optimization service has helped thousands of sellers grow their sales on Amazon over the past four years.
In this article, I will share with you 11 steps you need to take to boost your social media presence as an Amazon seller.
10 Steps to Grow Your Social Media Presence as an Amazon Business
Here’s how to grow your social media presence in 10 steps.
- Determine the Right Platform for Your Business
You can’t be on every social media platform at all times, so you must focus on growing your presence on just one to two platforms.
Determining the right platform requires a deep understanding of who your target customers are and what are their preferred social media platforms.
For some businesses, the right platforms may be Instagram and Facebook. For others who have younger audiences, the right platforms could be Tiktok and Snapchat.
What I like about Facebook, for example, is that it gathers like-minded people together around a particular lifestyle or passion via Facebook groups.
If your products revolve around a passion or a lifestyle like the ketogenic (keto) diet, golf, gluten-free living, or hiking, you would want to grow your Facebook presence.
Instagram, on the other hand, is a much more visual platform.
If you find Instagram pages around your niche with many followers, you’d want to grow your presence on Instagram too.
- Create a Professional Profile Bio
Regardless of the social media platform you want to focus on, your bio should always be eye-catching and professional.
Your profile is crucial since it’s the first thing users will see when they look and search for your business profile.
A lengthy profile bio may only confuse prospects, especially if they’re first-time customers.
Whether the bio segment on Instagram or the About page on Facebook, your Amazon business profile should be clean and concise to show potential customers you get straight to the point.
Focus only on essential and accurate information about your business.
Emphasize the products you’re selling, so potential customers don’t get confused about the nature of your Amazon business.
- Create High-quality Content Consistently
Now that you have a professional and appealing social media profile bio, you can start creating and publishing high-quality content.
Always remember that quality beats quantity.
Consistently posting high-quality content is the foundation for building relationships, nurturing prospects, and converting them to customers.
What type of content can you create?
I would say follow the 70/30 ratio.
- 70% of your content should be informative and not profit-oriented.
- Educational content
- Entertaining content like quotes and memes
- Behind the scenes
- Company updates
- 30% of your content can be promotional and include a call to action to buy your product.
- Buyers’ stories and testimonials after using your product
- Limited-time-only promotions
I would recommend creating the content in bulk and scheduling everything in advance.
That way, you can focus on promotion and relationship building which are the big needle movers, instead of stressing out about what content to publish.
- Post Compelling Video Content
A profile with only text and images might be boring for some users, so post high-quality videos, too.
Videos are essential because most social media algorithms now prioritize video content over other types of content.
Data shows that 73% of social media users purchase a product after watching a related video. So, to increase profits, you need to post compelling video content.
- Interact With Your Followers
Even though posting high-quality content is essential to growing your social media presence, it’s only one piece of the puzzle.
Another piece is regularly interacting with your followers.
Start by replying to both positive and negative comments.
If a satisfied customer posts about your product’s features and benefits, you can even repost it.
Interacting with your followers can result in:
- Visitors becoming customers
- Improved customer loyalty
- A boost in your credibility and reputation on Amazon
- Increased attention
- Humanize your brand
Growing your social media presence doesn’t just involve posting about the products you sell.
You must also humanize your brand.
Humanizing your brand allows your customers to relate to you more personally.
To humanize and make your Amazon business more appealing, share photos from events you organized or pictures of you or your employees.
You want your posts to inform viewers about your brand’s story in the most accessible and authentic way.
- Partner up With Influencers
Half of social media users trust influencers and their recommendations.
Partnering with influencers is one of the highest leverage points and the most effective way to grow your social media presence and sales!
Create a list of influencers in your niche and reach out to them for a partnership.
There are many ways you can collaborate with influencers.
The most common way is by sending them the product you want to promote. They try the product and post an honest review. They add their affiliate link and earn a commission based on the number of purchases from that link.
- Use Social Media To Drive Traffic To Your Amazon Listing
Your Amazon listing is like a sales page whose goal is to turn visitors into buyers.
To create a high converting amazon listing, apply these Amazon listing optimization best practices:
- Create benefit-oriented, not feature-oriented bullet points
- Use HTML in your product description to make it easier to read.
- Add a clear CTA (Call-to-Action), such as “add it to your cart today” at the end of your product description
- Apply for the A+ content feature if you are brand registered.
- Measure Your Results
Like any digital marketing strategy, it’s also essential to monitor your Amazon business’ social media performance.
By doing so, you’ll identify what social media marketing techniques work for your Amazon business.
When measuring your results, keep these factors in mind:
- Time of the day of every successful post you made
- Content of the post
- Your target audience’s reaction to successful posts
Don’t forget to keep updated about any changes on both Amazon and social media networks’ algorithms.
If there are changes, adjust your social media marketing efforts accordingly.
- Ask For Help From Experts
If your Amazon business is still small or you don’t have the time to manage your social media accounts, ask for professional help or hire a VA.
Benefits of Amazon Social Media Marketing
New data reveals that 68% of consumers directly purchased from a social media platform, while 98% plan to buy at least once via the same platform this year.
In addition to reaching millions of potential customers, here are other benefits your Amazon business can enjoy by growing a social media presence:
- Increase brand awareness
- Engage and build long-term relationships with both influencers and customers
- Allows you to educate prospects about your product
- Increase customer satisfaction
- A convenient line of communication with consumers
The Bottom Line
If you want to build a solid ecommerce brand with a higher valuation, building a strong social media presence is KEY.
However, simply creating social media accounts without being active won’t do the trick.
Following the steps outlined in this article can help start growing your presence, analyze the data using the best amazon seller tools, and make the necessary changes to your social media marketing efforts.