The digital world is evolving as companies embrace the efficiency of online marketing. You might have come across the term ‘sales funnel’ in web design. It is a concept that outlines the customer journey from the entry point of a website to task completion, which could be purchasing a product or a service.
Sales funnels might seem a simple concept, but it is a different game when it comes to translating knowledge into web design. Many companies often fail to convert potential customers because of ignoring certain aspects. Research shows that over 63% of businesses don’t have proper optimization structures, leading to low conversion rates. That is why it is advisable to hire experts from a user experience design agency to help you improve the sales funnel on your website. Usability and high-quality UX are essential factors in achieving this effect.
This article discusses the steps you can follow to make your web product stand out and enhance your sales funnel. These improvements inevitably lead to high conversion rates and a successful business.
Table of Contents
What Is a Sales Funnel?
It is imperative to understand the sales funnel concept before we proceed. Web developers use it to map the customer journey in specific stages that lead to purchasing a product from the website. It is similar to a tool that directs users from entry to destination.
Here are the fundamental phases in a sales funnel.
This phase starts when the potential customer learns about your product. Clients, also known as leads, can locate you via online searches, social networks, or paid ads. Your major objective is to create brand awareness and promote customer engagement.
This phase entails researching more about your brand. At this point, you have attracted leads who are now interested in the products or services you offer. So, you need to be on top of the game by conveying positive stories about your brand.
After understanding your product, the potential customer is now ready to make a purchase. The leads have made comparisons and settled on your brand. However, the customer still needs more convincing evidence before completing the sale. One approach is to offer client reviews from satisfied customers. This will help you convert the lead into an actual client.
In this phase, the potential customer becomes a paying client. The biggest mistake here is to abandon the customers after a successful transaction. You must create a relationship and encourage loyalty and support. The customer who feels appreciated will come back to purchase more products.
In a nutshell, the phases discussed above outline the sales funnel concept. It is all about business optimization to convert your leads into sales. You must be willing to foster trust and nurture consumer relationships.
How to Make the Most of Your Sales Funnel?
Let us explore the factors you need to consider to improve the effectiveness of your sales funnel:
When potential customers visit your website, you want to make them move swiftly in the sales funnel until they purchase your product. However, not all the visitors are interested in buying. So, your major objective is to eliminate unproductive leads. It may be achieved by removing the distractions attracting uninterested visitors. Ensure your landing page only contains information about the products and services you sell. This will move the interested clients to the next funnel stage faster.
Use Appropriate Images
Another way to improve your sales funnel is to incorporate appropriate images on your site. Use images that relate to the products you are selling. This will attract potential buyers within minutes of viewing your site. Moreover, you can use eye-catching graphics directing users to the CTA buttons. Such visual elements will naturally prompt the customer to click on the next step.
Show the Steps
It might sound like a cliché, but showing the sign-up or registration steps on your landing page is a powerful approach. Many users don’t have the time to figure out the ins and outs of the registration process. So, outlining the steps gives prospects a clear and manageable path for doing the registration work. Having a section showing how your site works is one way of encouraging people to sign up.
Understand the Funnel’s Phases
As mentioned above, the funnel stages are essential in converting leads into actual customers. Thus, you need to familiarize yourself with the steps to apply them on your business site.
Create Demo Videos
It is frustrating when a customer is interested in a product but doesn’t know its features. So, when a potential customer moves to the interest stage, you need to have a detailed product specification ready. You can create a demo that showcases its features and opportunities. This arrangement simplifies the customer’s life, often stimulating them to purchase the product immediately.
Keep Your Forms Simple
Simplicity is key when it comes to designing responsive web pages, especially in banking app design. Keep your forms simple if you want to maintain a good rapport with your customers. From the sign-up form to the support form, leave only the necessary fields. Don’t overwhelm your visitors by asking for too many details.
Understand the Marketing Lifecycle
The sales funnel is an ongoing strategy forming a solid marketing lifecycle. Most sales marketers abandon their customers after they go through the funnel. This one-time approach is dangerous for your business because clients might move to your competitors. So, your marketers need to understand the significance of nurturing long-term client relationships.
Consider the User Needs
When designing the web pages of each sales funnel stage, you need to consider the users’ needs. What friction are they facing? How can you resolve the pain points? Research thoroughly and conduct customer surveys to determine the users’ needs and problems. You can design web pages with an efficient sales funnel only when you have all these facts at your fingertips.
Incorporating an effective sales funnel might seem challenging. But it becomes easy once you follow the right steps and make your website user-friendly and responsive. Optimizing your funnel will help you increase conversation rates and grow your business in the right direction.