Names are a means of identifying a person, animal, brand, item, place, philosophy, and several other things. Although it is not the only means of doing this as pronouns can be engaged, it is very effective. For instance, are you aware that people develop a subconscious likeness for colleagues, friends, neighbors, and others that call them by name? Here is Why Companies Need Cool Business Names.
This is very true as the finding is based on researches that have also been covered by credible sources. For more information about how effective it is to call people by name you can read this.
Just as the act of calling people by name has been proven as very helpful, the same also applies to having a cool name. People who have lovely and cool names are likely to be more appreciated and recognized in various circles.
This is equally very important for business owners as the sort of name their brand bears can either make or mar the brand. It is against this backdrop that this article will discuss the importance of businesses having a cool brand identity.
We strongly advise that you pay rapt attention to the information shared here. This is because you will learn a thing or two that will help your brand
The Importance of Your Brand Having a Cool Name
The significance of a brand name cannot be overemphasized. This is something that many large and growing business corporations understand and are taking advantage of. Some of the reasons why you should equally take it very seriously are listed and explained below
To Create the Right Impression from the Onset
For some, the corporate world can be very cruel. This is because it sometimes does not give second chances. So, you must make every moment count.
To do this, you are advised to pay attention to every minute and substantial detail. To this end, you should ensure that your business name is sending the right message. This is even before you get the opportunity to pitch your products or services to those that matter.
Some people do not have the patience to even go over your brand’s motto. They simply take a casual look at your company’s name and jump into conclusion. The sad thing about this is that many of these people may be key decision-makers in the growth or decline of your business.
For this reason, you are to seriously consider having a cool business name that will get the job done from the onset. The right name is supposed to give an idea of what your product or services is set to offer.
For Easy Accessibility
The plain truth is that your business name is the easiest way potential – clients, investors, and stakeholders can reach out to you.
Many of them may not know your address (if you operate a brick-and-mortar store), your domain name, and even all about your business operations. However, the fact that names are a lot shorter makes it the easiest way they can reach out to you.
Considering that this corporate feature is likely going to be the first point of call from these parties, you should make the most of it. The truth is that cool company names are like magnets as people will love to patronize you often for this reason.
So, you should not play down on the significance of having a cool business name.
To Compliment Other Features of the Corporate Brand
Having a business name is more than having a bunch of letters that your customers can identify your service with. It is also a corporate feature that is supposed to complement other features of your business. Some of the features a cool business name will help complement include your:
Have you critically observed the Apple brand?
If you have, you would have noticed the complementary features of the brand name and logo. This is truly something that is expected from a cool option.
It is not just about having something that sounds great and can be remembered easily. It also has to complement the logo. You should be able to unravel the puzzle when you place the name and logo side by side.
The motto is just a few words that are rich in insight. These few words aptly enlighten everyone about what the brand has to offer. Well, it is only appropriate that a cool option complements the motto. At the very least, it should not contradict it.
Vision and Mission
Frankly, many people do not have the patience to go over the brand’s vision and mission statements. However, those who make it a point of duty to do this should see a correlation between this feature and the vision and mission statement.
To Drive the Business to Newer Heights
Opting for a cool option can help drive your business to greater heights more than you can imagine. Asides from helping you find favor among potential clients, regulatory bodies and key players are likely to respond better to you. Let us share a practical experience to help you understand better.
In explaining the importance of having the right corporate brand identity, someone who worked in a financial institution told the story of how there were many applicants for business grants. Considering that not every application could be viewed, the first elimination tactic was the name.
Companies that had names that did not send the right message were eliminated. This explains how certain decision-makers are not in the habit of critically going through what your business has to offer. They simply make judgments from this feature of your brand.
So, you should understand how having the right business identity helps to win over your potential customers, investors, grant providers, regulatory bodies, and several other people.
For more information on the significance of having a cool business name and how to end up with the right one, you can visit: https://www.businessknowhow.com/startup/name.htm#
The name your company bears is how it will be tagged. It is for this reason that we have shared the importance of getting it right in naming your company. We hope that you will pay serious attention to properly naming your brand in light of the information that has been shared here.