Are you looking for ways to become a content creator? Are you trying to understand how people have made successful careers in the world of digital marketing? Here, we will help you understand what is content creation and how that fetches wide audience.
Who is a content creator?
Content creators are responsible to contribute information through any form of media. In today’s time, we rely more on digital platforms like Instagram and YouTube to promote such content.
Content creators, like businesses, have target users or audience who absorb their content. The medium or the type of content they offer can differ from news, blogs, videos, images, audios, emails, and social media posts.
How to create content?
Before you try to make an attempt to create compelling content that gives you a wide audience, you need to understand the role of content creators.
It is not easy to create content that engages people. Moreover, it is not easy to hold onto your audience to give you substantial growth all through. Content creation is not like noting down a famous quote and posting it on your Instagram feed.
Content creation is an activity that is a professional pursuit and it needs artistic mindsets. It is that kind of niche that needs your right and left brain to work equally well. This means you have to be organized and creative at the same time. You have to be associative and analytical. Lastly, you need to maintain discipline yet be diverse.
Once you get an idea of how a content creator becomes successful and retains it, you will be able to list down the principles and follow them. These are irrespective of what kind of content you offer.
Why is content creation important?
If you’re in two minds about your attempt at content creation, be sure that it has a great scope. Content hooks into every aspect of our internet. It is a part of search engines and works as the form of data that replies to relevant searches. If you look at it that way, the internet is basically a world of content.
What you’re consuming from social media is content. When you consume, save, tag, share, or interact in a social media post, you are helping a content creator become successful.
After years of growth in content marketing, online content has finally started to have an ROI. The best part is that content marketing has a low upfront cost and offers long-term benefits. It offers more than three times compared to any other leads as outbound marketing and charges 62% less.
Creating successful content involves everything from promoting the ‘next best action’ marketing strategy to creating ‘micro-moments’ to create a customer base. Behind every piece of online content that went viral, there are strategies that clicked and wasn’t purely based on luck.
Content creator qualities for success
Here are some of the qualities most content creators have in order to keep up their game:
1. Read industry news every day
For creating content that your audience can relate to needs you to go through what other people are posting. You need to know about your industry and look out for your competition like other businesses do.
The best content creator doesn’t just read but scour through the internet to get industry news. It helps them understand what happened historically in the industry they chose and how to shape up the target audience in recent times.
You should get into the habit of putting everything in one place. For example, if you have blogs, you can set up an RSS feed with the Feedly app. It will give you all the relevant industry news. Keep talking to your colleagues about what they read and follow up. You need to find out where the buyer persona spends time online and how you can make them draw attention to yours.
2. Keep writing
Every successful content creator knows the importance of flexing their writing muscles. It helps them go through ideas that might be in their head but aren’t identified until noted down. Every successful content creator might not like to write or think they’re great at it. But only when they keep doing it, they can make something interesting out of it.
You need to get into the habit of writing every day. Note down things you want to write and polish it. At first, you don’t need to sit and write a 1,500-word piece. You can just take out 15 minutes of your time to note down the things you have on your mind. Figure out when your mind is clear and gear yourself up from there. Think about what you read yesterday and if that adds value to what you write today. Ask questions to yourself and soon you will have a flow.
3. Know your audience
You might be a content creator who finds it difficult to accept, but the truth is you’re entirely dependent on your audience and their response. Your audience can sap your creativity but they’re also the people who can help you pay your bills.
If you deeply study your audience, you will see them show your interest and creativity. You will understand what they like and find a way to give them what they like.
You need to study your audience inside out. You have to examine the viewers, readers, and commenters. What do they like about what you post or what do they not like at all? What problems are they facing and how can you resolve them.
The best way to identify your audience is by finding out their age, gender, family size, location, salary, and job title. However, it is as easy as conducting a marketing survey. You have to intricately study the people.
4. Have a voice of opinion
Before you begin to just give an opinion, you need to make sure that you’re being heard. Of course, you’re not just that content creator whose posts everyone waits for every day. But that doesn’t mean your growing audience wouldn’t mind constant posts from you.
You need to observe the surroundings and advice about matters accordingly. You need to take the lead for your industry and diversify the medium of content creation. Start promoting your work on different platforms and gain experience naturally. Trust your efforts and give it time to get bigger slowly.
It is also important to note that other content creators also follow this strategy. So, how can you see different from them? How do you make people hear your personal voice?
Always know that viewers follow your content not only for the information you provide but also for your personality. Suppose you, as a content creator YouTube spread knowledge about cybersecurity. Don’t just talk about today’s Malware – give them your personal stories, analogies, and breaches to justify the insights you can give them.
The brand you’re talking about might restrict your opinionated content. But that doesn’t mean you aren’t allowed to express unique perspectives to review a service you consumed. You need to learn how to blend in with your employer’s content strategies and mix them with your creativity. It will help you become a successful content creator and also keep up your digital business.
5. Know your KPI
The Internet is a vast place and it can be difficult to make your content discovered by the target audience. You need to do much more than just posting your ideas or showcasing your talent. In 2018, around 61% of content creators stated that bringing in traffic was the biggest marketing challenge.
If you think that just posting content online will get you traffic, that’s not quite the case. In order to make your content discovered, you need to focus on the key performance indicator (KPI) and optimize the content.
KPI is the metric you choose to measure how good your content works against the expectations. The modern KPI includes:
- Direct traffic – visitors who find your content by searching for it from the URL directly
- Organic traffic – visitors who watch your content organically as it ranks
- Social media traffic – these include the number of visitors you get from your social media posts
- Submission – visitors who come to your website through the contact information in return of a resource you gave them. It is a kind of lead generation.
If you want to focus on organic traffic, you need to study Google’s search algorithms. It will tell you how content ranks. You then have to optimize the content and perform well under organic traffic KPI. You need to have a complete idea of making your KPIs work to become a successful content creator. But first, you need to know and assess all of them.
6. Leave out no opportunities for networking
Successful digital creators know that their passion isn’t enough for their success. People who inspire them are also important and help them become more diverse. This is an integral way of becoming a successful content creator. You need to accept the fact that there is much more to learn than what you know already. This is when you’d be open to know newer things. Networking helps you do that and take more ideas into consideration than just yours.
You need to create contacts and have a network. You have to seize countless ways to go through it. Social networking is a key and you need to spend time on Facebook, Twitter, Instagram, and LinkedIn to widen your reach.
Once you start connecting with more people, it will help you ease into the in-person networking techniques. If you’re not naturally extrovert, the very thought of networking might make you cringe. You have to make things easy for yourself and go slow. You might first want to turn to your colleagues as you will have things in common to start a conversation.
7. Give solutions instead of commentary
When starting off as a content creator, you might have the knowledge of your market already. But as a content creator, you need to rely more on your expertise than anything else.
If you want your audience to remember your posts, you can’t just recite the things you know. You need to tell them why these are important and what the audience can take away. People consuming content online aren’t just going to want to hear your talk. They want to satisfy their needs – whether those solve problems or increase their confidence. You need to put the market observations into words that people can relate to and take lessons from.
8. Question everything
Every polished content creator is curious and they always want to learn more. Their external information is promoted to the world to add value to the lives of people. The insights that come from inherent curiosity makes great content.
You have to be curious in order to solve problems. You need to come up with new solutions and keep going. These are proposed solutions to age-old problems that makes a content creator stay on track.
You need to get into the habit of asking questions and probably sometimes play the devil’s advocate. A regular piece of content might be difficult to analyze until you start to question why it was created. You need to understand what triggers such viewpoints and you will become more critical about the content you consume. People who think critically and have a proper sense of judgment are amazing content creators.
There is always a huge pressure on digital creators because they need strategy and creativity all the time. Moreover, they belong to a changing market that needs them to adapt all the time. Believe that becoming a successful content creator is a habit that you need to form. It will help you produce valuable pieces to deliver to the world.