With all of the clothing brands that already exist in the world, building a new clothing brand can be a difficult task. After all, all clothing serves the same general purpose. So, how do you separate your pieces from the others on the market?
While it’s not easy, it’s doable. It just takes some planning, some hard work, and some consistency. Without further ado, here are 7 tips that can help in building a clothing brand.
The Ins and Outs of Building a Clothing Brand
Building a clothing brand isn’t easy, but it isn’t impossible either. But utilizing the following tips, you stand a decent chance at making your clothing line a success.
1. Research Market Needs
First and foremost, you need to research market needs. If you’re making clothing that buyers don’t want, you’re not going to make any sales, and your business will fail almost as soon as it begins.
The question is: how do you find out what consumers are looking for? A good bet is to peruse comment sections on fashion blogs. Within these comment sections, you’re bound to come across specific buyers voicing their opinions on specific types of clothing.
For instance, you might see a comment which indicates a preference for baggier pants, or longer shorts, or some other style. What you need to do is synthesize these comments in your mind and decide which preferences are most common.
Once you do that, you can decide on the type of clothing you’ll manufacture. You’ll have identified a market, and will be able to take appropriate measures to target that market.
2. Find a Niche
In the world of fashion, the only companies that can get away with being generalists are large companies. This is because they have the clout and resources to make whatever type of clothing they want.
As a small business owner, you have neither the clout nor the resources to make whatever type of clothing you want. Instead, you’re going to have to focus on a particular niche. By doing so, you will eventually be seen as a major player in that niche and will attract consumers who are particularly invested in it.
Popular niches include sportswear, formal wear, and lingerie, to name just a few. Pick one of these niches and give it your best effort for at least the first few years of your business’s life. While it might be a bit boring for a while, it’s key to making your clothing brand a successful one.
3. Start With a Small Team
Unless you’ve been blessed with a surplus of money, you’re going to have to start your business up as cheaply as possible. While there are a number of ways to cut costs, one of the key money-saving tactics is to utilize only a small team. After all, the fewer employees you have to pay, the less money you’ll throw away during your startup.
Ideally, you’ll start the business with just yourself, paying contractors as needed. However, for some, this isn’t realistic. Individuals such as these should strive to work with no more than two employees.
In the early days of the business, everyone is going to have to wear several occupational hats. For instance, one of your employees might have to handle marketing, outreach, and payroll.
4. Brush Up on Modern Marketing Tactics
When it comes to building a clothing business, few things are more important than marketing. If you can’t reach potential customers, you won’t make any sales. If you can’t make any sales, well, your business will crash and burn.
For this reason, you need to either study up on modern marketing tactics or hire an experienced marketer.
There is a lot involved with marketing for a clothing brand. Not only do you need to optimize your website for SEO, but you also need to handle social media accounts and consistently create content. And this doesn’t even include things like guerilla marketing, paid ads, and the like.
5. Compare Your Company With Competitors
Next, it’s time to compare your budding clothing brand with already-existing brands. This is necessary for two primary reasons: 1. It allows you to see what does and doesn’t work, and 2. It provides you with the information needed to help you separate your brand from the pack.
While you’re working against your competitors, you should also be gleaning inspiration from them. Think of these relationships as friendly rivalries of sorts.
Pay attention to their marketing, pay attention to their most popular pieces, and pay attention to the way that they interact with their customer bases. Paying attention now can pay dividends later.
6. Obtain Funding
You can’t start a clothing business without money. While you don’t need a lot of money to get started, you do need enough to cover the cost of materials, marketing, website creation, and other such entities.
A great many of those who start clothing brands come up with the money themselves, usually saving it up over time. Some of these individuals obtain funding from close friends and family members.
Note, however, that if you want better funding of your project from the start, you might want to partner up. Having several business partners working alongside you will allow you to put more money into the endeavor. Make note, though, that your business partners will be getting a cut of your profits.
7. Find a Suitable Manufacturer
Perhaps the biggest key to building a successful clothing brand is finding a suitable manufacturer. If the company manufacturing your clothes is sub-par, your product will be sub-par, and you’ll have trouble making sales.
Make sure to call around to several manufacturers, obtaining price quotes, getting a feel for their customer service, and receiving samples of work they’ve done in the past.
A good clothing manufacturer will be able to work with anything, even obscure materials such as these magnet buttons. The quality of your clothing is vitally important, so be sure to choose wisely.
Find More Clothing-related Articles
If you’re in the process of building a clothing brand, you might be looking for other clothing-related articles. If so, you can find them right here at Tasteful Space.
We cover everything from clothing manufacture to trendy styles to much, much more. Browse some of our clothing-related articles now!