In this digital age, continuous technological advancements have given rise to artificial intelligence (AI), which has evolved over the years and provides numerous benefits to businesses. In fact, a survey conducted in 2021 revealed that over 85% of CEOs consider AI to be the mainstream technology in their workplace.
According to Digital Authority Partners, AI is a powerful tool for businesses, as it can help them automate their marketing activities, including content creation. AI-generated content is created using keywords and phrases with the assistance of an AI text generator. In 2019, over 35% of businesses utilized this content-generation method. Moreover, AI is considered one of the significant SEO trends and strategies for 2023.
This article aims to provide insight into the pros and cons of using AI in your content marketing strategy.
The Pros
- Quick Turnaround
Writing content can be a time-consuming process. Human writers require time to research, look for relevant information, create an outline, and craft the content. On average, it can take 30 minutes to 4 hours for humans to create engaging content.
However, with AI, you can expect almost immediate results that can take under a minute. AI can create content more quickly and efficiently, making it an excellent option for businesses that regularly need to produce large volumes of content.
- Cost-Effective
Almost 40% of surveyed marketers said that 30–50% of their marketing budgets go to content creation. As a business owner, reducing overall marketing costs, especially in content creation, is crucial. Using AI can help you cut down on the money spent on hiring content writers.Â
Over 85% of marketers have saved their companies time and money by applying AI to their content marketing strategy. If you’re a small-medium-sized enterprise, opting for AI-generated content can help you avoid paying hundreds of dollars for articles. Instead, you can have AI subscriptions that typically cost only a hundred dollars annually.
- Boost Productivity And Efficiency
AI can analyze data quickly using algorithms and generate insights and multiple ideas to create timely and relevant content for your audience. This helps your business save time and resources, allowing your employees to focus on other business-related tasks that can benefit your venture rather than doing time-consuming marketing content creation. It also helps avoid writer’s block.
- Improve Search Engine Optimization (SEO)
AI pulls from multiple resources and generates content based on them. These resources can be popular and already SEO-optimized, and all AI has to do is choose keywords to boost SEO. These keywords will then be added, allowing the content to rank better in Google’s search results.
The Cons
- Lack Of Creativity
Although AI can generate content quickly, it can be less engaging due to a lack of creativity and imagination. Unlike human writers, AI cannot bring nuances, art, and strategy to the content. Plagiarism concerns may also arise because AI generates content from ideas from multiple sources without proper citation. Due to its high dependence on data, AI will need more originality and innovative ideas.
- Inconsistent Quality
Sometimes, you may receive inconsistent quality of content generated by AI, which may be due to the information obtained from different data for specific topics. AI can also make mistakes that may result in inaccurate and inappropriate content, resulting in a loss of credibility and authenticity. Hence, it’s crucial to ensure your content is of better quality.
- Less Personalized Content
AI cannot understand human emotions, and therefore, it cannot tailor personalized content. Your audience can identify cluttered and offensive content that AI won’t detect due to its lack of awareness. Readers may find your content tone-deaf or insensitive in some way.
- Potential Devaluation By Google
Improved SEO using AI can be great, but it’s not always the case. Using AI in your content marketing strategy can potentially devalue it in the eyes of Google. Google has three criteria for content: expertise, authoritativeness, and trustworthiness. With AI, your content may not fit these criteria.
Conclusion
In conclusion, AI has the potential to revolutionize content creation for marketing purposes, allowing businesses to increase their marketing efforts at a much faster pace. It can be an excellent option for those seeking a quick and effortless content-producing solution.
However, it is important to remember that relying solely on AI can result in less creative, inconsistent, and less personalized content. Therefore, it is recommended to incorporate both AI and human creativity for optimal results and to develop a unique content creation method that fits your business needs. By doing so, you can maximize the benefits of AI while still ensuring the quality and authenticity of your content.
