15 outdoor banner ideas that will take your business to the next level


Outdoor banners can be an effective way to spread the word about your business. Whether you’re looking for increased visibility for a new business, or wanting to increase brand awareness for an existing one, outdoor banners can provide powerful results. 

Here are 15 outdoor banner ideas that will take your business to the next level:

1. Use Colorful Graphics and Bold Lettering: 

Utilize bright colors and bold lettering on your outdoor banner for maximum impact. People need to be able to quickly recognize the message you’re trying to communicate.

2. Focus on Your Unique Selling Points: 

Explain why customers should choose your product or service over everyone else’s—highlight what makes you unique! 

3. Create a Call to Action: 

Include a strong call-to-action such as “Sign up Today” or “Call Now” in order to boost response rates.

4. Use QR Codes: 

QR codes can be used on outdoor banners that link customers directly to your website, social media pages, etc., for more information about your business.

5. Consider Location: 

Be sure to choose an ideal location for your banner—it should be visible and accessible from the intended audience’s vantage point.

6. Make It Easy To Read: 

The font and size of the text is a key when it comes to outdoor banners. Ensure that the letters are big enough to easily read from a distance.

7. Utilize Digital Prints: 

Digital prints allow you to customize your outdoor banner with photos, logos, and illustrations for maximum impact.

8. Go Local: 

Showcase local landmarks or attractions in your banner design to emphasize the location of your business.

9. Leverage Humor: 

Incorporating a bit of humor into your outdoor banner can help capture attention and make it memorable.

10. Take Advantage of Special Occasions: 

Create a special occasion-themed outdoor banner to tie into holidays or special promotions that you’re running throughout the year. 

11. Try Visual Metaphors: 

Using visual metaphors such as pictures or symbols on your outdoor banner can help convey your message in an interesting and powerful way.

12. Incorporate Video: 

Using video clips on exterior banners can bring your message to life and make it more engaging for viewers.

13. Promote Events: 

Outdoor banners are a great way to promote special events such as concerts, fairs, or conventions that you’re hosting. 

14. Be Eye-Catching: 

Choose colors and designs that will grab people’s attention when they pass by the banner.

15. Keep It Short and Sweet: 

Make sure the message is concise and clear—you don’t want to overwhelm viewers with too much information! 

By utilizing these outdoor banner ideas, you can take your business to the next level and make a lasting impression on your target audience. Investing in outdoor banners is an effective way to get noticed and spread the word about what you have to offer! 


Q: How do I choose the right size banner? 

A: The size of the banner depends on the location and how far away viewers will be. Keep in mind that bigger is better when it comes to outdoor signage, as it allows people to easily read your message from a distance. 

Q: What are some tips for designing a great outdoor banner? 

A: Make sure you use colors and designs that will capture attention, focus on your unique selling points, incorporate visuals where possible, keep your message succinct and include a call-to-action for maximum impact. 

Q: How often should I replace my outdoor banners? 

A: Outdoor banners can last up to two years with proper care and maintenance, but it’s best to replace them every year or two in order to keep your message fresh and relevant. 

Q: What else can I do to get the most out of my banners? 

A: Consider using multiple banners at once, rotating them throughout the day or week, and placing them in strategic locations where they can be seen by the maximum number of people. You can also link them to online marketing campaigns for maximum reach. 


Outdoor banners are an effective way to get your message out there and make a lasting impression on potential customers. By following these tips, you can ensure that your outdoor banners will grab attention and help you promote your business in the most successful way possible. With proper placement, design, and maintenance, outdoor banners can be an invaluable asset for any business. 


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