Magento is a free open-source popular content management system. Open-source software means two things: the copyright holder grants users the rights to use, study, change, and distribute the software for any purpose to anyone and such software can be developed in a collaborative public manner.
Magento ecommerce CMS, for its part, is well-known for the loyalty and support of its community and if we were to bet, you have most likely used at least one of 150,393 active Magento-built websites at least once in your life.
So in this article, we will talk about this popular framework and will help you to understand whether Magento software development would benefit your business.
To begin, let’s talk about its advantages.
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Competitive Advantages of Magento
Let’s be real, there is a more popular CMS out there. Magento is not the simplest content management system. And if you don’t have prior tech experience and are not willing to develop those skills, you are better off with some simple website builder. Magento CMS requires a certain tech experience and, well, a certain level of complexity appreciation.
So if you want your website to be built with CMS and customize the heck out of it – Magento is the optimal choice.
Now, let’s talk about why Magento is outstanding among other platforms.
1. It can be customized for any type of business needs
Magento is a great choice whether you have an agency, an airline company, a charity, a store and almost anything else! It’s incredibly customizable and offers a large set of modules and we’ll discuss later in the article how it achieved such a rich features library. And according to Magento’s official website listed featured websites, government organizations, all kinds of private companies from one person-owned store to airports picked Magento as their technology.
2. Magento keeps up with the latest SEO practices
- Complete control over URLs
You can give a custom URL called ‘URL alias’ to each page of your website. That means you can adjust your URLs to the content type of the page. Like, you can put in the URLs descriptions of the pages for better indexing according to MOZ and, as a result, boost your chances to make it to the first search results page. By customizing your URLs you let search engines know what your pages are about and what information to look for on your page.
- Extensive content optimization possibilities
Magento’s module called CCK or the content construction kit allows you to create custom content types. CCK allows you to customize news threads, blog posts, photo albums, tutorials and all other types of content. This Magento module is really outstanding since it’s the only CMS module on the market that doesn’t require any coding skills. Other content management systems require you to write your own code if you want to change the content default look.
- Content categorization feature
Again, according to MOZ blog, wise content categorization and flat site architecture are important for SEO. Magento went even beyond regular SEO practices and created a module called Taxonomy that allows you to organize and tag content according to relevant keywords. Thus, if you combine the functionality of Taxonomy and CCK modules you will be able to name your URLs with relevant keywords and categorize them according to keywords ranking. Sounds awesome, huh?
- Easy Google Analytics integration
Magento CMS offers a free Google Analytics module. The GA module allows you to adjust the analytics code depending on your needs. You can choose which pages you want to track, remove the pages that aren’t in your marketing department’s interest and even make Google Analytics ignore when your employees are browsing your website.
Magento is one SEO-friendly CMS. Another perk of the modules above is that all of them are completely free. Unlike WordPress where you have to pay for almost every plugin you use, Magento won’t surprise you with unexpected charges when you decide to change your website’s functionality.
3. Websites built on Magento are easy to edit
Magento is known for its great built-in version control. Built-in version control automatically saves new updates on your website and allows you to restore an old version of the page anytime you want. Such version-control technology simplifies the website’s A/B testings. Like, if you need to analyze what content your audience prefers, what kind of design is more functional or whether you need to fix accidental mistakes – built-in version control is irreplaceable.
4. Magento community is awesome
Magento has a passionate and active community with more than 650,000 registered user accounts that include 2,000 developer accounts. Members of the community invest their time and effort into developing new modules, maintaining the ecommecesecurity of the platform and improving platform performance with their feedback.
5. No hidden charges
Building a Magento website is completely free. You don’t pay for using the platform, adding plug-ins, including add-ons or widgets. It’s truly open source.
6. You can integrate Magento-built websites with almost anything
You can add your newly Magento-developed website to your existing software ecosystem without any hustle. For example, if you already are having a couple of websites that conveniently store all of the incoming data into your CRM or the ERP system, it will be very easy to add the Magento website to do that too. As we’ve mentioned earlier, you can customize pretty much anything in Magento CMS. And who knows, maybe at some point you’ll end up with a Magento-built SaaS product serving your business.
So what’s good with Magento?
In a nutshell Magento CMS
- Works for all types of businesses;
- Offers unique integrations options;
- Keeps up with the best Search Engine Optimization practices;
- Offer upbeat security due to constant support and code updates;
And it’s free of charge!