Have you ever wondered how to target users of your site that visited specific pages as, unlike people who just landed on any random page? If you run an e-commerce website, then you know that AdWords is already programmed to target users based on the product or service page that they viewed and in turn, promotes products that they have looked at before on the site. This feature can be used to your advantage as it can help you boost sales if you employ specific dynamic remarketing strategies.
Dynamic remarketing takes little effort to create if you are already familiar with e-commerce and Google AdWords. To set it up, create a feed that appropriately describes all your products and services and make sure the feed includes a unique ID, image and price of each item. The feed can be created in any one of the recognisable list formats: .csv, .xls, or .xlsx.The feed should then be uploaded to the Business data section of your shared library, and if you work in retail, then you need to upload it to the Google Merchant Center. When you complete all these steps, add the dynamic remarketing tag to all the pages of your site to enable visitors to be added to the remarketing lists. Lastly, create engaging and responsive ads that AdWords will display to users who have visited your pages.
Here are some other helpful tips for setting up dynamic remarketing:
Identify your best selling products
If it is your first time using dynamic remarketing on your website, then identifying your best selling products and services is a great idea. The tools that are already being utilised should show you which products and services are best sellers and highly favoured by users of your site. Thus, the bestselling items should get your attention when applying google remarketing strategies.
Upload High-Quality Images
Majority of the audience is captivated by visual content. We see a high-quality image and it draws our eyes and piques our curiosity. As a marketer, you should learn to use this human curiosity to your favour by capturing and uploading professional, high-quality images on your site in order to bring users’ attention to the products. A good photo can increase the sales potential of a product and it is wise to remember this. If possible, get a professional product photographer to take pictures that highlight a product’s visibility.
Add buyer incentives
Many retail sites list the name of the product and leave it at that. Some sites don’t even add a price to it. Differentiate yourself from your competitors by giving your potential buyers incentives for why they should purchase a product. Your competitors may already be utilising Google remarketing strategies, but they are probably not practising this. It might prove a daunting task to do this initially, but it would improve your chances of making sales. Most site users jump from site to site, by putting the incentives where they can easily see it, you are more likely to glue them to your page.
With these insightful tips on dynamic remarketing that you can adopt to your e-commerce or Google remarketing strategies, your sales should witness a boost. For more tips and insight on Google remarketing and e-commerce, visit, Broadplace today.