You need more than just getting good reviews and relying on word-of-mouth if you want to make your business more visible online. If you’re within the Bay Area, it’s no surprise that you have a lot of competitors, regardless of the industry you’re in. It’s a tough challenge, which is why you need a tool to help your business stay on top of online search results. Most businesses turn to Search Engine Optimization (SEO) to grow their website traffic and search ranking.
There are a lot of SEO strategies available online to help boost your business. However, practicing an SEO campaign all by yourself may not be a good decision. Hiring an SEO company for your Bay Area business is the best way to go. SEO companies take a highly technical view of website performance, structure, keyword practices, and a lot more to help you achieve a higher search ranking. However, there are a lot of options out there, and it’s imperative to find the Bay Area SEO agency you can trust to make your website reach the top.
Planning to lock in a contract with an SEO agency? You might consider these tips to find the best business SEO in the Bay Area.
- Get Multiple SEO Agency Consultations
Once you’ve established your business goals, set a meeting with different SEO agencies. Most of them will gladly offer free consultations to impress you and your business. These SEO agencies will perform a full website audit and come up with pitches to improve your search ranking figures. By the end of the consultation, they’ll provide a proposal along with the costing for the services you need.
Discreet multiple consultations will help you compare their approaches, so you can determine which of them best fits your business.
2. Look For Credentials
Don’t just choose an SEO agency that ranks first on online search lists; go for word-of-mouth instead. The best agencies have several customers who have established long-term relationships with them. Ask other businesses about their experiences with the SEO agencies they’ve worked with.
You should also conduct your research about possible candidates by checking out their past clients’ experiences. Look for as many reviews as you can, and find out whether the overall trend positive or negative.
3. Find An Agency That Meets Your Specific Goals
Never choose SEO agencies that ambiguously promise you an increase in organic traffic. There are different ways to boost organic traffic, and not all increased traffic can result in more revenues for your business. Just because your business ranked first on search engines, it doesn’t automatically promise a boost in your sales.
To avoid vague promises from your SEO agency, be sure to lay an outline of the business objective you’re planning to reach with their help. Are you targeting to increase conversion rate? Are you looking for growth in social media following? Are you struggling to reduce your website’s bounce rate? Whatever goal you have in mind, you need to let them know so they can tailor a plan which specifically addresses it.
Avoid Agencies That Use Black Hat SEO Tactics
SEO agencies indeed have different methods to improve business campaigns effectively, but avoid those who practice black hat SEO tactics. Black hat SEO uses shortcuts like link buying, keyword stuffing, and cloaking, which can only demote your website rankings. Getting fast results pushes some business owners to choose this method but this is an unethical practice that violates search engine rules. Once search engines find out that you’re using these tools, they can instantly remove your website from the search index.
Choose The One That Communicates Effectively
SEO requires deep understanding. Choose an agency that can show you their process, metrics, and constant modifications since various search engine’s algorithms constantly change. Avoid agencies that overpromise and make bold claims without explaining their methodology. SEO agencies aren’t miracle workers, after all.
True SEO experts can tell you how they can get good results for their previous customers, along with the right course of action to achieve your business goals. Remember, SEO is a long-term process that needs time and consistent effort, so look for a team that fosters trust and good communication.
In A Nutshell
Finding the right SEO agency is just as crucial as practicing SEO for your website. It takes time and research, but good results make the process worth your effort. Be sure to establish your goals before you narrow down your SEO agency candidates. Once you’re done, you’re now a step close to making your business in the Bay Area stand out from your competition.