First impressions count, and this applies to not just our personal lives but also to business. In a day and age where many consumers purchase goods online, we often forget that brick and mortar stores still get a large amount of foot traffic. Did you know that up to 90% of all retail sales occur at actual stores? This is why it is so important that business owners put their best foot forward when it comes to attracting customers to their stores. One of the best ways to do this is to create an inviting and attractive storefront that will spark the attention of shoppers. In today’s article, we look at how you can inject some personality into your storefront to get hoards of people through the door. Read on to find out more!
1. Signed, Sealed, Delivered
The first and most important aspect to your storefront is without a doubt, your signage. When it comes to designing a sign, you want to think big and bold. Your storefront’s signage should be big enough to be visible from a distance, designed in an easy to read font and also channel your brand image at the same time. One of the first things anyone will notice about your store is its name/sign, which is why there should be a great emphasis on creating a sign or logo that not just looks good, but is also memorable and easy to identify. Quality is also of utmost importance, and we often recommend that business owners invest in laser cut signs that are superior quality and will really make you stand out of the crowd - something that is important for a retail store that is surrounded by the competition!
2. Light It Up
One of the best ways to inject some personality and style into your storefront is with clever usage of lighting. Lighting is a fantastic way for you to draw attention to your store, especially at night. Not too unlike moths, it is not uncommon for people to be attracted to bright lights. Think about fireworks, sparklers and even shooting stars - there is just something so incredibly magical about light. Use this to your advantage by lighting up your storefront. You can do this with commercial LED lights, spotlights or even with some clever usage of inexpensive fairy lights. Whatever you do, make sure your storefront is well lit and ready for anyone to walk through your doors.
3. Use Colours That Pop!
Another fantastic way to inject some spice into your storefront is to use colours that pop. Instead of mellow colours that may blend in with the crowd, why not go for something extremely bold? Using bold colours for your storefront not only gives your brand some spunk but is also a great way of catching the eye of anyone passing by. Use bright colours such as red, yellow, hot pink, purple on areas of your storefront such as your window frames or front door. You’ll be amazed at how much more interesting and inviting your store looks just by adding a splash of colour to your outer decor!
4. Keep It Clean
The last thing someone wants to see when they’re shopping is a storefront that is cluttered, messy and just generally unorganised. This sends a poor first impression to shoppers and chances are they’ll walk right past your store without ever considering stepping in. This is why it is so important that you keep your storefront neat and organised. Always pay attention to your windows to ensure that they are sparkly and smudge-free, and be sure to keep the areas both outside and inside your store clean at all times.
5. Digital Is The Way Forward
Last but not least, why not keep up with the times and utilise technology to your advantage. One of the best ways to truly inject some personality to your storefront is by utilising multimedia devices such as tablets or televisions. Just imagine how much more attention you would garner if you had a few television screens at your storefront playing adverts and videos that not just look amazing, but serve the dual purpose of also promoting your products at the same time. Digital signage is something that thousands of successful brands use to attract customers to their stores - think of giants such as Apple or Samsung who use digital signage almost entirely at all their retail outlets.
Making your storefront attractive doesn’t always have to cost an arm and a leg - with some ingenuity and creativity, you’ll find that simple tweaks and adjustments to your outer decor results in dozens of new customers noticing your business and turning into loyal customers in no time! We hope that this article has sparked some inspiration in you when it comes to injecting some personality into your storefront.