GIFT PACKAGING: HOW TO CHOOSE THE RIGHT MATERIALS & Avoid Mistakes

GIFT PACKAGING

Many people get into real trouble when it comes to gift wrapping. The choice of material is often the biggest problem. Not that they can’t find a nice gift wrapping paper or ribbon, they are often overwhelmed by the task of “putting it all together”. The most common questions are: “What fits?” and “How do you harmoniously combine the individual packaging materials?

But why is that so? Some people are simply overwhelmed by colours, patterns and the almost infinite combination possibilities. That’s not only the case with gift wrapping. Think about your wardrobe! Honestly, how long do you stand in front of it in the morning until you have decided on a variant? There are supposed to be people who have a knack for it and have the right combination ready to hand in no time. That’s probably talent or years of practice. But nothing you can’t learn!

So, next time you’re standing in front of a mountain of wrapping paper and ribbons and feel overwhelmed, here’s a quick and easy guide to choosing packaging materials:

  1. start with one part

Where to start? Choose ONE specific material, whether it’s wrapping paper, ribbon or whatever catches your eye. No matter what it is, you should like it spontaneously.

  1. put together your package

Once you have selected the main element, add other materials that complement it. The most important elements that make up a gift box are gift wrap paper, ribbon and a card or gift tag. For example, a gift box may consist of a gift box lined with tissue paper on the inside.

When you select the individual elements of your gift box, you will be guided by the first element you select. This can be the color, pattern, or material.

  1. Remember the Color Theory

There are dozens of books on color theory, so I won’t go into detail here. The composition of a gift box is like any other visual design. There are warm and cool colours and complementary colours. For inspiration you can use tools like Colourlovers. Choose a colour palette and use it as a guide suggests Stone foot

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If you’re still unsure which colours to combine, start with a patterned element such as wrapping paper and pick a colour out of the pattern.

  1. note the proportions

A small decorative flower on a large gift looks disproportionate and loses attention. When combining different elements, the size should be related to each other. For example, a thin ribbon on a large gift box may look puny, a wide ribbon on a small gift box may look too bulky.

Creating balance and harmony not only applies to the size of the individual elements, color and contrast also play a role. A white gift tag on a dark wrapping paper creates more visual contrast than a grey or light wrapping paper.

However you choose your packaging materials, you should always enjoy it. The reason for giving a gift is that you have something to celebrate!

Also Read: 15 Stores That Offer Cheap & Free Gift Wrapping

Wrapping gifts: The five biggest mistakes

  1. to dispense with packaging

“The packaging is part of the gift,”. Many book authors and bloggers find completely unpacked gifts a bit lame. If it fits to the cause, one can omit the gift paper. They advise however at least to a bow or a pendant.

It does not always have to be gift ribbon

And when it comes to the bow, you can be creative. Among other things, the marketing expert is responsible for the Paperworld trade fair. From wires to wooden elements, anything that goes away from the usual gift ribbon is permitted.

  1. wrapping gifts in obituaries

Actually, it’s an emergency solution for student households: Because nothing else is at hand, the gift is wrapped in newspaper.. The only stupid thing is if you don’t look closely and catch the page with the obituaries. A newspaper page with pictures doesn’t look too good either. But a page full of text could look quite interesting. The edges are taped with Washi tape, for example – colorfully printed, semi-transparent adhesive tape. Or she attaches coloured stars made of cardboard to the gift.

  1. use foil as gift packaging

If environmental protection is important to you, it is better not to wrap your gifts in foil. A waste expert explains, many plastic items that belong in the yellow bin end up in the incinerator. Anyone who decides to buy paper for a gift should buy recycled paper and look out for the Blue Angel eco-label in the shop.

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Choosing environmentally friendly alternatives

“Of course, there are plenty of alternatives,” says the expert. These can be printed cans, boxes or dishtowels – packaging that does not end up in the bin, but is used for other purposes. “You can be very creative,” she adds.

  1. wildly dice up patterns and colours

Green Christmas trees on the gift and silver snow globes on the card? Stone foot explains that good taste can be proven by choosing the right wrapping paper for the card. Some manufacturers print paper and gift cards with the same pattern.

Paper printed on both sides for beautiful effects

Also beautiful is especially folded paper. Gift rolls printed on the front and back are ideal for this purpose. “For example, there is gift wrapping paper that has a pattern on one side and is red on the other,”. If you place the edges in the middle and then fold them over, a red stripe will surround the package. The effect may save the gift ribbon.

  1. use paper of poor quality

Noble blue and silver shades are in vogue for wrapping paper this season. But: “Basically everything that pleases goes. If your best friend likes kitschy golden gels, then you should use paper with this motif,” says the expert. More important than the pattern is the quality anyway. It’s annoying if the adhesive tape doesn’t hold on to the paper or if it immediately tears at the corners.

Paper quality is difficult to detect

However, consumers often do not find any indications of quality in the shop. The roll also doesn’t help much when the paper is wrapped around a thick cardboard core. Because then you don’t notice how stable the product really is.

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