Promotional gift items are a great way to increase your brand awareness while also giving back to your current customer base. And regardless of your niche, you'll be sure to find something that your current customers, as well as potential customers, will love.
Throwing your company name, logo, and colors on a fun item and giving it to customers or clients for free is a great way to advertise your business or brand. So what are some of the top promo products available today? And which items are going to yield the best results for you and your business?
If you're asking yourself these kinds of questions, wonder no longer, because we're here to help! In this article, we'll discuss the 10 best promotional items on the market today, including a few newer items that are worth considering.
Now then, let's get started!
1. Tote Bags
Tote bags are the most common promotional item available today, and for good reason. Data shows that promotional totes are the most effective gift item you can go with if you're looking to advertise your business.
Design-wise, you can choose from a wide variety of colors, allowing you to create a bad that is unique to you and your brand. Also, tote bags are relatively cheap to produce, making them a cost-effective option.
2. Drawstring Bags
For some niche's audiences, promotional totes don't have a high likelihood of actually being used. You can, however, get similar results via drawstring bags.
Drawstring bags are obviously useful and offer similar benefits to that of a tote bag. You'll be able to choose from a wide variety of colors and designs, allowing you to create something that your customers are sure to love.
Just about everyone has drink koozies in their kitchen. They're not only practical but one of the most common promotional gift items on the market currently.
Besides being cheap to produce, drink koozies allow you to get something that is going to be used frequently into someone's home. And every time they, or a guest, uses that koozie, they'll be reminded that your business or brand exists.
4. Pens and Pencils
Promotional pens and pencils are also quite common promo gift items, for obvious reasons. The best part of promotional pens and pencils? They're easy to give away.
Just leave a few at various locations around town and they'll pass themselves out to potential customers!
5. Stress Ball
This one is a bit more creative and off the wall, but if you're looking for something new to try, consider getting promotional stress balls made for your company or brand.
A stress ball is a neat little item that often sits on the desks of people who work daily in offices. And every single time they see that stress ball sitting on their desk, they'll think of you and your business or brand.
Speaking of items that sit on office desks, promotional calendars are another great way to remind folks that you and your company exist. These are great because people don't want to spend money on a new calendar every year, but very much still want one for their desk or office.
You'll be reminding them year-round that your company is there for them whenever they need. It also gives you a reason to check in with your client base at the beginning of every year, which is a nice bonus.
7. Lapel Pins
Stress balls aren't the only unique and fun item on this list. Lapel pins are another creative and oddball way to promote your brand or business to customers.
Lapel pins will work with just about any niche, are easy to produce, and can be used in a variety of ways. Some people even collect lapel pins, and thus, may be more inclined to want your promotional lapel pin for themselves.
8. Drink Ware
Speaking of traditional promotional gift items, drinkware is one of the most common (and popular) options available. Everyone uses cups, mugs, glasses, and bottles to drink daily. It only makes sense that you would use those items to help promote your brand or business.
You can get really creative and cater this toward your specific niche. For instance, if you're looking to promote a local gym that you own, a promotional water bottle makes a ton of sense.
9. USB Drives
As we move toward a more tech-driven society, promotional tech items are starting to pop up everywhere. One of, if not the most popular promotional tech item available currently is branded USB drives.
Folks in the working class, as well as students, use USB drives every single day. Throwing your company name or logo on a USB drive makes a ton of sense and can really help you improve your brand awareness.
The PopsSocket craze has really taken off lately, so it only makes sense to take advantage of that craze via a promotional gift item. Promotional PopSockets are the newest promotional gift item to hit the market and you can expect to get great results if you decide to go this route.
On average, people are spending around 4 hours a day on their phone. Having your company name or logo on that phone is a wonderful opportunity to promote your brand or business.
Use These Top Promo Products to Take Your Marketing Game to the Next Level
Well, there you have it! Those are the 10 top promo products that you should consider using to help promote your brand or business this year!
Remember, it's important to consider what your audience or customer base would actually like and want to use when deciding what item to choose. You want to gift customers something they'd actually use so you can increase your chances of having your business name or logo seen in public.
Looking for more giveaway ideas? Check out our blog!