It’s not new that the health and fitness area is one of the most productive in the world, and this trend shows no footprints of going back.
The industry growth has taken a revolutionary step, implies higher competition among gym owners than ever before.
From big clubs, boutique facilities to online yoga “gurus,” the industry competition is vicious.
Members can now access to a huge variety of price ranges, fitness options, and membership cards.
So how do you plan to make your gym stand out?
If you’re still not working to raise your revenue per member, you could be dropping a lot of money on the table. So let’s have a look at several ways to get that revenue and grow your business.
Opening a small space to sell retail items is one of the best ways to boost your revenue from your existing members. Once you decide to put the items at the store in some shopping center say Grossmont center or individual store, you will eventually get the potential sales.
Some of the essentials of the gym that you may consider are:
- Gym clothes
- Water bottles
- Head and wrist bands
- Supplements and snacks
Your members will definitely appreciate the convenience of purchasing these things from you.
Provide your members with the essential tools that they can include in their gym sessions. These gym workshops help you earn more and enhance your retention at the same time.
When it comes to gym workshops, some questions you can use as a starting place that you are often asked such as:
What eating plan should I follow?
For how much time should I do cardio in a day?
Should I take supplements?
You can take help from professionals if you can't lead a particular workshop. For instance, a massage therapist can organize a workshop on foam and, and a competition-based coach can provide an overview of the fitness competition space.
Dieticians, trainers, and nutritionists can join your gym providing you additional income and services for your members on a freelance basis. Moreover, if you can provide services of a dietician on prior appointment criteria, your members will be thankful for the opportunity and convenience
Provide Boot Camping
Members are more likely to indulge themselves in a workout during specific times of the year. You can offer boot camps to capitalize on that moment; it will help you earn more revenue.
For instance, you can easily organize a boot camp to prepare for beach season for a perfect bikini body or a New Year camp. You can also implement other amazing and fun ideas, depending on where you live. Including a winter sports camp and a summer season, beach boot camp is other great ideas!
Having some extra space where you can provide your members, massage sessions, and other workshops is a must. It can help you boost your revenue as some additional bodywork is necessary with wellness and fitness. It would be great if you offer them to your gym.
Fun Activities for Kids
As a gym owner, your primary focus should be on member retention and marketing to increase revenue. If you haven't offer childcare yet, then consider including it with an additional fee. If you are struggling for extra space, you can always consider taking on rent.
However, it should not be your only motive to increase your revenue per member for your business.
You can take it as an option, let's say, you can spend more money and buy more services at home, thereby expanding your overall revenue.
Always keep an eye to what growing fitness stores throughout the world are doing to increase their revenue and have a prosperous business.