The Hottest Swimwear Trends of 2023


Have you ever started packing for vacation only to discover that your swimwear from the last season or two just doesn’t match up with what you’ve seen others wearing in the current season? Or, perhaps you’ve noticed when you’ve spent time at the pool or beach that everyone seems to be gravitating toward a specific color, pattern, or bikini design. Sometimes your one-piece seems fashionable, while other times, you find yourself wishing you had a white bikini or a flowing, floral cover-up.

These incidents aren’t accidental. It might surprise you to know that as with other types of clothing, accessories, and footwear, there’s a certain ebb and flow to swimwear trends. Learn more about the hottest swimwear trends of the current season in the following guide.

Current Swimwear and Bikini Trends

What should you consider for your luxury resort vacation or family time at the beach? Learn more about those white bikinis, flowing cover-ups, and other swimwear trends you’ll see this summer and beyond.

White Swimwear

If this minimalistic white bikini or this ornate one-piece makes you do a double-take, you’re not alone. White swimwear (which can include bridal and lingerie-inspired bikinis and one-pieces) is all the rage this current season. Why, you ask? White swimwear is the perfect companion for a destination wedding, a honeymoon set in a tropical locale such as a resort, or a romantic getaway with your significant other. White, swimwear, especially if it’s decked out with lace, fancy trim, and elaborate sashes, gives an effortlessly chic and celebratory impression.

Ruffled Swimwear

Frills on one-piece bathing suits and bikinis, ruffles on cover-ups, and extra, flowy fabric all around: This is a forecast of what you’ll be seeing in the swimwear season of 2023. Choose a matching cover-up or a beach dress to complete your ensemble.

Floral Swimwear

You’re not imagining all those bright colors, garden party designs, and flower themes on everyone’s bikinis. Floral swimwear is set to be an eye-catching trend for the current swimwear season. The best part of this trend is that it can be as loud and stand-out as you want it to be (think large applique roses on a one-piece bathing suit) or as subtle as you like (imagine a small floral print on a favorite bikini).

Mommy & Me Matching Swimwear

If you have a young daughter, you’ve likely heard of — or experienced — a few “mommy and me” activities such as dance, gymnastics, and story time. If you’re going on vacation (or simply taking those first swim lessons) with your little one who loves the idea of being your mini-me, bring along a matching swimsuit with your white bikini. If you prefer our Lavender Oasis floral bikini, for example, your little girl can feel on-trend by matching you and wearing an adorable ruffled, floral one-piece.

Find the Perfect Swimwear for You

Despite the fact that trends come and go, there are a few timeless pieces that you’ll never want to hit the pool or vacation at a luxury resort without. Shop for all of these in addition to the latest and trendiest swimwear in the fashion world today. Check out PQ’s new arrivals and timeless classics including Amanda Stanton, Ferrarini, and more today!


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