How you generate and manage your revenue is one of the most crucial components of running your business effectively. Naturally, you’ll want the best strategies and tools in place to increase your revenue as much as possible.
The best solution for this is to incorporate call tracking software into your business.
Read on, to learn what call tracking is and how it can be used to increase your business revenue.
What is call tracking?
Call tracking software is an excellent business tool that uses detailed metrics and analytics to collect extensive data surrounding customer calls.
Your software will give you the ultimate handle on all your customer calls, and can offer you a range of data on each caller, including things like:
- Length of call
- Caller’s phone number
- Duration of ring
- Abandonment rate
- Caller’s area code
As well as this, your software will give you a variety of insights and reports on several aspects of customer engagement throughout your business. You can then use this data to create customer journey maps for all of your visitors.
This will show you all the touchpoints visited by each customer along their journeys, including those interacted with before, during, and after they called. It will even show you the journeys of customers who didn’t make a call.
This provides you with a complete view of your entire marketing performance, where you can see exactly how customers are engaging with your business at every touchpoint across your marketing channels.
How can call tracking boost your business revenue?
Call tracking software is one of the best tools for increasing your business revenue, and it can help you achieve this in a number of ways. This includes, but is not limited to:
- Leads generated from engaging marketing
Using the insights and reports from your call tracking software, you’ll have a clear view of which areas of your marketing are generating the highest levels of engagement.
With this data, you can analyse what aspects of these marketing areas are making them so successful. For instance, it could be specific marketing campaigns with a certain style of graphic design.
Once you have this information, you can then create more marketing campaigns which replicate the successful aspects of the others.
This way, you’ll have more campaigns generating high numbers of leads, and this can lead to a greater number of sales, and thus, increased revenue.
- An increase in sales over the phone
Call tracking can also help you increase your revenue by elevating the number of sales you secure over the phone. This can be done by improving the effectiveness of your customer calls.
Call tracking can come with a feature known as speech analytics. This will transcribe every customer call, and also allow you to set certain keywords for the software to pick up if they’re mentioned in the conversation.
Using this feature, you can analyse every aspect of your calls and, in turn, assess where you need to develop. For example, by identifying keywords, you’ll know things like the purpose of every call, how the customer was engaged throughout the conversation, and whether the customer was satisfied at the end of the call.
Once you put the development strategies in place to address these areas of your calls, you’ll be able to engage customers more effectively, improve the overall customer experience, and therefore receive a higher number of sales over the phone – increasing revenue.
- A more cost-efficient marketing budget split
How you split your marketing budget is also vital for increasing and preserving your business revenue.
With call tracking, you’ll be able to see which areas of your marketing are generating a high number of leads and sales, and which areas are underperforming.
This can help you know where best to disperse your marketing budget. You can funnel more of your money towards the successful campaigns, as well as efforts to create new campaigns that replicate the others’ success.
You can also remove the majority, if not all, of your marketing budget from campaigns which are proving inadequate at driving leads and sales.
As a result, you’ll have a much better return on investment (ROI) from all your marketing efforts, and you can see a significant increase in your revenue.
With call tracking software by your side, you’ll have everything you need to greatly boost your business revenue, and open new doors of opportunity for growth and development throughout your business.