A Comprehensive Look at the Sports Betting Online Scene in Sweden


Nowadays, Sweden is one of the leaders in the gambling world, but this Scandinavian country had, up until quite recently, been through a grey market period. The Swedes love to gamble, whether that is by betting on sports or playing casino games, and in this article, we are going to have a look at the best bookmakers for Swedes, the legal status of gambling in Sweden, how Swedes can choose a good bookmaker, and the popular payment options in Sweden. Have a look at the Sports Betting Online Scene in Sweden in this article here.

Online Gambling in Sweden

Sweden was one of the European Union’s first countries to recognise online gambling’s huge potential, and in 2001 they passed rules and regulations to address this emerging industry. With a population that stands at just over ten million, the online gambling market in Sweden is quickly growing thanks to the monopoly that the government has on land-based gambling. 

The current influx of international sports betting sites available to Swedes did not just arrive on a big silver platter. Back in 2008, the government blocked international sports betting sites from operating in Sweden so that they could enforce their monopoly on land-based and online betting. However, the Swedish government backed down after plenty of pressure from the European Union, and now online gambling is flourishing. As of writing, Sweden has handed out licenses to more than sixty international sportsbooks that offer top quality sports betting to those in Sweden. The Swedish gambling scene is now pretty similar to that in the United Kingdom, although there are some small differences in engagement rules. 

The Legality of Online Betting in Sweden

Gambling online in Sweden is completely legal, even though their government monopolised the industry. Their government has always strived to reach a gambling monopoly and decrease illegal betting activities. Their government were not willing to take their monopoly away until 2013, when it was ruled by the EU that blacklisting bookmakers based in the EU was not legal and was against trade regulations. Therefore, the government relented and now they cannot block their citizens from signing up with international bookmakers.    

So, Swedish sports betting fans can sign up with any sportsbook that they wish without having to worry about whether they are breaking any laws or not. 

The Best International Bookmakers for Swedish Sports Bettors

The Swedes have a plethora of international sportsbooks that they can register with, but this huge variety is something that can make it tricky to pick out the best bookmaker for you. We are pretty sure that we have all gone into a restaurant, sat down at the table, picked up their menu, found more than 100 dishes, and sat there for a good while trying to decide what dish is the best. This is pretty much the same scenario that can arise when you have a long list of bookmakers to choose from, which is why we have taken it upon ourselves to provide you with a list of what we feel are some of the best bookies in the world for Swedish sports betting fans:

  • 888sport
  • Mr. Green
  • LeoVegas
  • Bethard
  • William Hill

If you would like to find out all you need to know about any of these bookies, then the reviews that you can find at bettingonlinesverige.se are certainly worth a read. Their in-depth reviews will tell you everything that you could possibly want to know about the bookmaker in question. This includes the bonuses that are available, the sports that are on offer, the types of markets and odds that are available, the different payment options, and the quality of the customer service team. 

How Swedes Can Choose a Good Online Sportsbook

When it comes to choosing a Swedish betting site, there are some factors that you should always keep in mind, and this is what we are going to take a look at right now. 

  • In order to have the best gambling experience in Sweden, especially of you are foreign, you should think about signing up with a bookmaker that has similar features to the best UK bookmakers. The betting industry in the UK is considered by many to be the standard and what other countries should aspire to. With your standard British bookmaker, you will have fraud protection, 24-hour customer support, and data protection. 
  • You should select a bookmaker that deals in Sterling, Euro, or Swedish Korona as this means that you can avoid paying heavy exchange rate fees. Online bookies in Sweden will usually offer you two currency options, which are Swedish Krona and Euros. You need to pay attention to the currency options that are available so that you do not end up paying big exchange rate fees whenever you go to make a deposit with your bookmaker. 
  • Take a look at the different bonuses and promotions that a bookie is offering. Due to the competitive nature of this industry, Swedish betting sites will offer up different bonuses and promotions in order to entice new players to sign up and ensure that existing players stick around. All bonuses have not been created equally, so it is vital that you shop around before you go ahead and make your final decision. 
  • Keep an eye out for the bookmakers that offer the best odds around. A sportsbook could have the best bonuses, best customer care, and plenty of markets for the sports that they offer, but if they offer the poorest odds around, then all of this means nothing. You need to make sure that you are signing up with a bookmaker that has quality odds as this is how you make sure that you can get value for money whenever you bet on sporting events. 

The Most Popular Payment Options for Swedes

Since there are no official restrictions with regard to Swedes using online sports betting sites, you can fund your Swedish sports betting account using a number of different payment options. The most used payment options in Sweden are VISA and MasterCard, but e-Wallets such as Trustly, Neteller, Skrill, and PayPal are also extremely popular. The main reason why e-Wallets are growing in popularity is the fact that deposits and withdrawals are a lot quicker than other payment options. For example, when you withdraw winnings using an e-Wallet, your money will usually appear in your account within 24 hours. With regard to VISA, you could wait up to three business days before you receive your winnings. 

A Final Word

Betting on sports at Swedish betting sites is pretty similar to betting on sports in the UK. However, it is still really important that you take a look at the T&Cs of any sportsbook that you want to open an account with. The reason for this is that, despite the number of similarities between the UK and Sweden, there could be slight changes in the rules. Also, please remember to always gamble responsibly and do not risk more money than you can afford to potentially lose. 


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