In just one year alone, sports fans placed $35 billion in bets.
Sports betting has captivated players for thousands of years. In fact, it was first documented during Ancient Greece’s Olympic games. The activity was eventually legalized by Ancient Roman society.
The appeal continues to endure, even surging in popularity due to digital sportsbook betting platforms like Caesars Sportsbook Kentucky.
Here’s a closer peek at the features and benefits of sportsbook tools.
Table of Contents
How Does a Sportsbook Work?
Betting on sports games is fairly straightforward. You can place your bet in person at a nearby casino or online through a digital sportsbook platform. The latter option is much quicker.
Placing bets themselves is easy, but knowing how much to bet (and who to bet on) is the real challenge.
If you want to improve your winnings, understand the following variables:
- Betting odds
- Spreads
- Moneylines
- Total points
- Rotation numbers
- Real-time adjustments
Plus, learn the oddsmaking process behind choosing favorites, underdogs, and over/under points.
The sportsbook itself is the company, person, or platform that accepts your sports bet. This term is the same as “sports bookie.”
Bookies don’t charge fees in the traditional sense. Instead, they take a portion of the bettor’s winnings. This cut usually rounds out to 10%.
For example, if you bet $200 on a sportsbook platform, you’re risking $200 to win $180. Calculate 10% of your sports bet to estimate the sportsbook commission.
Some bookies may charge as much as 20%, so read the terms of service carefully. There are also discount sports books that only take a 5% cut.
Which Sports Can You Wager On?
Sportsbooks accept bets for either team in the game. Plus, sports bettors can wager on most major sporting events:
Events include:
- Golf
- Football
- Racing (car and horse)
- UFC and MMA
- Boxing
- Tennis
- Baseball
- Basketball
Sports betting isn’t exclusive to large events. You can also bet on niche sporting events, like bowling, archery, and even darts. Of course, there’s always fantasy sports, one of the fastest-growing events.
As you learned, you can wager on games in person with bookies. Most Online Cricket Betting ID have bookie services. However, more bettors prefer the convenience of online sportsbooks.
Online sports bettors enjoy:
- More betting discounts
- Digital transaction receipts
- A wide range of sporting events
- Faster service
- Expert-approved sports picks
- Budgeting advice
- Better odds
Even better, digital sportsbooks are inspiring more people to make money doing what they love. Becoming a bookie is a great side hustle that you can turn into a full-time passion.
Become a Real Sports Bookie (and Make More Money!)
If you have sports betting experience, becoming a bookie is easy. You don’t need a degree or course. However, skills in business, math, statistics, marketing, and sales are a big plus.
Like any other small business, you need enough capital for your booking agency. For bookies, the importance is twofold. You also need enough funding to ensure the confidence of customers, guaranteeing their winnings will be paid.
There are several ways to obtain funding for your sportsbook business:
- Private loans
- Personal loans
- Credit lines
- Credit cards
- Saving
You could also team up with another bookie or a group of agents, driving funding, brand awareness, and bets quickly.
Invest In High-Quality Pay-Per-Head Software
All online bookies need reliable PPH software to run sportsbooks, short for pay-per-head.
PPH is similar to the pay-per-click (PPC) advertising model. Like PPC, bookies contract with a sportsbook provider and pay per player.
Sportsbook platforms manage all necessary betting operations for bookies.
Features include:
- A fully automated bookie website
- Player management suite
- Odds management tools
- Greater sports event offerings
- Real-time activity viewing
- Betting notifications
- Betting variety (and pre-game betting)
- Security features
- Customer and tech support
Price per head sportsbook software is an entire business operations team in one platform. Some platforms even have live call centers for customer support. All you have to do is find enthusiastic players.
Optimize your Bookie Services
One way to attract more players is to offer more services.
For example, you could upgrade your PPH platform with live casino games and card dealers. Online slot machines, bingo, poker, and raffles are huge draws too.
Bookies also provide sports picks, advice, and budgeting tips. Thus, it’s critical for bookies to maintain excellent sports pick odds and credibility. You can boost online authority through blogging, guest blogging, YouTube videos, and online courses.
Additional services give you more branding options rather than marketing exclusively to sports bettors.
Drawing inspiration from mobile casino apps, you could brand your betting business with fun themes, like Vegas strip themes, fantasy, TV shows, and even sci-fi. Even better, you can brand casino games with your company name.
Some sports betting services even have marketplaces, selling everything from NFTs to memorabilia.
Of course, you’ll need PPH software that lets you customize your website for more games and goodies.
Sportsbook Betting Marketing for Bookies
Once you have your PPH software and services squared away, move on to sports betting marketing.
You already learned a bit about branding, which goes hand-in-hand with marketing. All your marketing materials should feature your unique sportsbook logo, brand colors, and style.
Next, tap into your market. If you’re offering additional gambling services, you’ll need to reach markets outside of sports bettors too.
Craft a sports betting marketing strategy around target customer profiles (or target players.)
For example, you may discover that your target audience frequents a particular sports betting blog. Respond by reaching out to the blog for a partnership. You could also craft an outreach campaign, networking with several niche blogs.
Are you offering casino games like slots and blackjack?
Advertise your sportsbook site on mobile casino apps. Casino apps depend on advertising to operate. Plus, it’s a cost-effective strategy for new bookies.
Another cost-effective digital strategy is SEO.
Target popular betting keywords like “sports betting online,” “sports betting tips,” and “sports betting odds” to attract players through organic search results. Likewise, bookies can target relevant online casino keywords for slots and card games.
PPC is an excellent way to build brand awareness for your fantasy sports services. Like organic SEO, research relevant keywords to attract players who are ready to bet.
Game on!
Are you passionate about sports and betting?
Profit from what you love most, and help other players win big.
Follow this guide as you build your sportsbook betting empire from scratch. Remember to find a top-rated PPH platform, offer additional services, and market your platform effectively.
More tips and tricks are waiting in the blog. Share this guide, and follow for more.
