Search engine rankings are one of the most important indicators of a website’s success. They can gauge a website’s popularity, relevance, and quality. Rankings can also be used to measure a website’s progress over time.
It’s important to keep track of your search engine rankings on a regular basis. This will help you identify potential problems early on and make necessary changes to improve your website’s visibility and performance.
Search engines use a lot of different factors to rank web pages and release algorithm updates from time to time, and it is hard to keep up with how all those factors are changing. Therefore, keeping track of search engine rankings should be a necessary part of the SEO strategy.
In this article, you’ll learn how to regularly track your search engine rankings and why it is so important.
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How to regularly track your Search Engine Ranking?
There are several ways to track your search engine ranking, and the most effective method will vary depending on your needs.
- Google Alerts
One of the simplest ways to track your search engine ranking is to use a free online tool such as Google Alerts. With Google Alerts, you can enter a specific keyword or phrase that you want to track, and then you will receive an email notification any time that keyword or phrase appears in a new search result. This is a great way to get real-time data on your search engine ranking without having to constantly check yourself.
- Google Analytics
You can also track your search engine rankings through web analytics tools like Google Analytics. With these tools, you can see detailed reports on your website traffic, including where your visitors are coming from and what keywords they used to find your site. This information can be very valuable in helping you optimize your website and improve your search engine ranking over time.
- SERP Screenshots
You can spend time regularly searching the keywords and checking for any changes. However, if done manually, it will take a lot of time to explore the results and register the updates.
You can ease your work by taking the help of an automated screenshot tool. Marketers often use these tools to take website screenshots to monitor the content. You, too, can use these tools to capture keyword search results at the intervals you decide.
The screenshots will appear in your account automatically, so you can analyze and share them anytime.
In addition, you can also track your competitors with this method who are ranking for the same keywords.
- Hire a professional
Finally, if you want more detailed data on your search engine ranking, you can always hire a professional SEO firm to do a complete analysis of your website and its performance in search engines. While this option will cost you money, it can be worth it if you are serious about improving your website’s visibility and traffic levels.
Why is it important to track your Search Engine Ranking?
Search engine ranking is the position that your website appears in on a search engine results page (SERP). According to Backlinko, the first three search results get 54.4% of all clicks. This simply tells the higher your ranking, the more likely people are to find and click on your website. Tracking your ranking over time can help you identify trends and potential opportunities for improving your visibility on SERP.
There are many reasons why it’s important to track your search engine rankings. Here are just a few:
- See how well your SEO efforts are paying off.
If you’re working hard to improve your ranking and you see positive results, that’s great news! On the other hand, if you do not see the results you want, you can adjust your strategy.
- Track your progress over time.
This is especially helpful if you’re rebranding or launching a new website. By tracking your rankings, you can see how much progress you’ve made and where there’s still room for improvement.
- Stay ahead of the competition.
Keeping an eye on your competitors’ rankings can give you valuable insights into their SEO strategies. You can use this information to adjust your own strategy and stay one step ahead of them in the search engine results pages (SERPs).
- Benchmark your performance.
Benchmarking is a way of measuring your performance against others in your industry. By tracking your rankings, you can see how you stack up against your competitors.
Summary
When it comes to your website’s visibility, your search engine ranking is vital. Regularly tracking your rankings ensures that your site is visible to potential customers and clients. Not only will this help you attract more traffic, but it can also help boost your bottom line.
