Targeting existing customers costs less and brings better results. While it is important to keep running your marketing campaigns to attract new customers, you should also make existing customers a part of them. They have tried what you offer and they know you. You can have them return without any effort if you know what you are doing. Here is how you ensure clients don’t forget you.
Get their Contact Numbers
The first time someone comes for your services, make sure you get their mobile number. It will be used to communicate with them. Most of them will be hesitant, so you should offer something like becoming a part of a lucky draw. This way, they will give you their real number. With time, you will build a database of your prospects that will be used for mass text messaging with the help of an SMS management tool.
Make Sure You Provide Best Service
If their first experience was bad, they are not coming back no matter what you do or offer. That’s why you must make sure that your product or service is worth selling; otherwise, all your marketing efforts will be wasted. If you don’t believe your service is worth buying, you won’t be able to convince your audience.
Give them a Reason
If you only keep offering what you did the last time, then they will only come back according to their mood. Propose something like discounts or start a sale to attract them. Let them know that you have an offer that they should check out.
Show Them You Care
Every customer wants to feel special. If you treat them like they are just one of hundreds or thousands, they won’t be coming back even if your product or service was fantastic. Offer them something like special discounts and send them a welcome or thank you note to show you care.
Offer a Great Customer Service
Pre-sales service and post-sales service, both are important. Pre-sales service ensures that they go through the purchasing process, and post-sales service ensures they come back again. If they have a complaint, don’t consider it a drag. Instead, thank the customer for their valuable feedback and time like they have done you a favor.