Video marketing is hugely contributing to digital marketing services in the USA. Around 69% of consumer traffic on websites is attracted via videos. With each passing year, landing pages with videos and mobile phone videos are attracting more potential leads. Therefore, digital marketers are paying attention to incorporate videos in marketing strategies now, more than ever.
Video marketing is the latest digital marketing strategy in which marketers make a short video for businesses from their articles and text content to engage potential customers. The relevant videos are posted on various search engines and social media platforms like; Facebook, Instagram, and Twitter for brand awareness and promotion of products or services.
Given below are some of the tips for video marketing in digital marketing services:
Make Content Relevant to Customers’ Needs
Marketing strategies that try to force customers to buy their products or services don’t work. Customers don’t like to be forced by someone in their buying cycle. Instead, they are more interested in businesses that politely address their demands and provide solutions for their needs.
Hence, marketers apply the same rule to videos that they use for written content. Written content helps marketers design videos that tell a story related to customers’ requirements and suggest a solution. Call-to-action (CTA) at the end of a video strategically engages the audience to become a potential lead.
Create Creative Content
Avoid making boring videos. Potential prospects do not appreciate videos that are purely business-related and don't contain any creative element like; humor or animation. The video should be such to capture the consumer’s attention for the whole time duration along with enlightening the audience.
Successful marketing platforms such as; HubSpot encourage their content writers and video makers to be creative. If the industry has not experienced this change, it is not compulsory to never take a risk. Be creative and entertaining and lighten up your potential customers with relevant information.
SEO Optimized Content
No matter, how great the video, if it is not optimized reasonably; it will not gain proper attention from new prospects. Therefore, SEO services in the USA facilitate digital marketing services to reach new targets and increase their online presence.
SEO services add value to your content by tagging the video with relevant keywords and back-links. It helps to receive quality inbound marketing links. Also, before sharing videos online, make sure to provide a video sitemap that helps search engines to understand the video content easily. SEO services also embed videos with well-written descriptions and titles that search engines use to rank web pages.
Be Relevant to Content
In a point mentioned above, it is stated that videos should be creative, but it is not advisable to drag them for a long time. Most of the audience clicks away to any other site within 5-10 seconds. Long tales and unnecessary information in videos don’t attract potential leads.
Therefore, try asking questions to customers. And provide instant information that why should they watch this video? Also, make videos that are short and directly convey the relevant message.
Educate Your Audience
Video marketing is a potent marketing technique. Hence, it is to be used very wisely in the marketing plan and only to educate the audience. It not only attracts target customers but also generates valuable leads that increase business profit and market position.
Video Content can be of Various Types
- For creating brand awareness
- For educating the audience how to use product or service
- Customers’ review telling how the brand has solved their problem
- Provide tips and tricks for product or service
Video marketing is such an innovation that digital marketers are using it proactively in their marketing plans to spread brand awareness more easily among prospects. It entertainingly engages the audience and helps businesses to reach international markets.
Information Process Solutions is a USA-based digital marketing company that offers best online marketing solutions for businesses with video marketing and many other innovative techniques.