Showcasing your company during an expo is not as easy as it seems. Most marketing managers think that their job is done when they rent space for their exhibition stand. However, this cannot be farther from the truth. Regardless of the event, you need to have an exhibition stand that will attract attention, a position that will speak volumes about your brand.
Whether we’re talking about expos, conventions, or other types of events, there are always a lot of companies involved. The high number of participants makes it hard to leave an impression. It is even worse when you realize that you have a limited time window to do it. People will pass by your stand and will ignore it for the rest of their stay.
Luckily, there are small tricks that will help you during a trade show. Here are some of the best methods regarding exhibition stand design!
- What do you wish to accomplish?
You don’t have to be a genius to realize that your brand needs maximum exposure. But, that doesn’t mean that every message is acceptable. You need to create an exhibition stand in accordance with your mission and vision. It can have the same colors and design as your company. In fact, this is the preferable approach. Depending on an event, you might want to modify this message and try a different solution. However, be careful not to go overboard as this might alienate visitors.
- Think about the dimensions
The size of your booth is crucial. Needless to say, a larger space will leave a better impression of your company. But ask yourself: do you need this much space? Can you do the same with less? No matter what, always think about profitability. You can also consult with the organizers regarding the available space for your stand. This will help you plan the event and adjust your expectations accordingly. You will also have to think about the visitors and designate a space where you can put them in.
- Utilize height to your advantage
Although you will rent a particular space on the floor, that doesn’t mean you cannot go up. Most expo halls are really tall, which allows you to experiment. You don’t have to pay extra money to go wide; instead, you can go up! Create a stand that towers above all others. You can add a big brand logo or something else that will point to your stall. Just make sure it’s according to the rules!
- Experiment with letters
A great thing about expos is that you’re able to share your company’s mission and vision. You can use your company’s slogan on the stand and showcase it so that everyone can see it. However, there is no need to do anything intricate. Try to be minimalistic when using letters and phrases. Most companies are too afraid when creating marketing messages adding more sentences in order to explain what they’re all about. Instead of doing this, try to have as little words as possible on your stall and promotional material. This will attract much more attention.
- Consider lighting
Although lighting might seem like a minor detail, it is everything but. With proper lighting, you can do wonders showcasing your message. It is also an excellent tool for improving the visual appearance of your exhibition stand. Light is a necessary part of interior design, so there is no reason why you shouldn’t utilize it. We suggest that you hire an architect who will give you some ideas.
- Visuals above everything
People love visual images and videos more than any other medium. They are easy to digest, and even if a visitor is a layman, he or she can quickly understand what this image represents. You can do a lot with images. Most importantly, they will help with the minimalistic design. Instead of spraying and praying, try to create a message that is focused and precise. Images can definitely help with that.
These are some of the best tips that will help you with the exhibition stand design.
If you are good at planning space, and if you have a good eye, you will be able to create an impressive exhibition stand no matter what. But, these tips will definitely help no matter what!