Are you still doing business the traditional way in a brick and mortar shop, waiting for the clients to make your sales? Switch your business and move into social media. Further, the stats indicate that about 40 percent of businesses are using social media to generate sales, with most of them selling through popular platforms.
But, even after the huge popularity of social media, business still isn't digging in the potential that the social media holds. With over one billion users worldwide, Instagram has become the new platform for brands to sell. If you want to business on Instagram, here's what you need to know:
What Is An Instagram Shop?
With the Instagram shop, you can integrate your brand's catalog to get buy instant Instagram followers, to promote, directly through the posts, Stories, or by creating a special Shop tab on your account. Just make sure that your Instagram Shop Page should have everything like:
- Clear images of the product
- Name of the item you are selling
- A catchy product description
- A link that directly to the products
- Other related products
Link Your Website:
Although 50% of the businesses don't have business websites, if you belong to the other half and want more traffic, link your website to the Instagram account. Put up an advertisement of what you are selling in the Post or Stories and insert a Call-to-action button. This will increase brand awareness and reach and website traffic. You can use 'Shop Now,' ' Learn More' or 'Subscribe now' CTA.
Benefits Of Setting An Instagram Shopping Account:
It Reduces Friction And Makes Shopping Easy For Consumers:
With so many businesses trying to woo customers, it is difficult for customers to attract to your page and leave what they are already into. So, how will you reach for them? Don't reach for them, instead take your store for them. With this, shoppers will become free from the purchasing catalog. They just have to come into your account, browse the catalog, check prices, and likely hit the shop button.
You Will Reach To The Audience Who Have High Purchase Intent:
When you add tags in a product and optimize hashtags perfectly, that post will automatically come to the Instagram Shopping explore tab. This way, you will be showcasing your products to the targeted market because those posts will be personalized. Besides, the posts will be based on the user's past browsing history and interests. This will increase sales as the products are exposed to the users who have high intent of purchasing.
Tips For Selling Products Quickly:
Tag Image Or Series Of Images:
Tagging images are one of the best ways to get more values in your photos. So, if you want to create a high-quality catalog or Lookbook of your products, pick out the best pictures and post them on your account. Just keep the tags clear by adding space in every tag and get real insta followers.
Try Tagging Multiple Products In One Single Post:
Let your followers explore the store and have a look at every post, by including multiple images in one go. This way, clients will be able to see multiple products together on one page. This helps in increasing the post's visibility and will give more opportunities for users to browse and buy new products.
Right Tags To The Right Products:
Make sure that the items you tag in the posts should be the one that is in the catalog. And, if you are tagging an item with similar names, ensure you make the right tag. Also, ensure that your product name is clear and descriptive.
Promote Your Store:
If you want more followers on your Instagram account, promote your store on other social media platforms. Include a newsletter, email marketing, and more to reach to the audience. You can also use snapshots of the best
Get Into The Instagram Algorithm:
If you are well-versed about the Instagram algorithm, you can increase visibility, improve feed, and provide great content to your followers.
Instagram Posts and stories are the best way to increase sales and get more audience. So, get into them and discover the new frontiers of shopping.