When you’re setting up a WordPress blog, one of the most influential decisions you make is going to be which theme to use. It’s the first visual impact you make on your site visitors, and you want it to match your content, grab your viewers’ attention, and be easy to navigate for your target audience.
For fashion blogs, you will want to give even more consideration to aspects like color and format than other professional or personal sites. Do you want your blog to be bold and vibrant? Do you want it to be primarily made up of photos? Do you want those pictures to be clickable and interactive? As you browse through the wide variety of themes offered on WordPress, try to visualize how you’d like to present your content and look for the best overall fit.
The nice thing about choosing a WordPress fashion blog theme is that you can preview them before applying one to your site, which you’ll be especially grateful for when it comes to the ones that aren’t free. You can check out this list of great examples of feminine WordPress themes on Collectiveray.com, most of which are suitable for a fashion blog.
SHOP VS. BLOG
One easy decision to make that will narrow down your options is whether you’d like your site to simply be a fashion blog or if you’d like it to function as a shop as well. There are dozens of options for those who would like to be able to sell products from their site, and these options often have a blog page available to give you the best of both worlds.
Themes like Shoppe, Stack, Løge, Peak, Salon, and Neto are all excellent for fashion blogs that need a shopping section. Each offers a unique and customizable layout with focuses on different styles and consumer types, so it shouldn’t be difficult to find one that calls out to you.
If you’re less interested in selling and more focused on the blogging itself, you’ll have an even more diverse array of possible themes. It will help if you write down a list of features your blog needs to have and figure out exactly what kind of audience you want your information to reach.
Think about how the people who make up your target demographics live their lives: How Internet savvy are they? What kinds of visuals might they be attracted to? What kind of content are they looking for? Answering these types of audience-focused questions will give you a better idea of what features you need (interactive images, flashy vs. readable fonts, bolder vs. more muted colors, etc.) and ensure that the theme you pick will satisfy your visitors’ needs.
NAVIGATION AND READABILITY
The most crucial aspect of any website is how accessible the information is to the site’s visitors. Everything from font size, style, and color to the arrangement of menus and widgets can determine whether a person will stay on your blog and click around or decide that it’s not user-friendly enough for them and exit.
You want your theme to cater to the needs of your audience as best as is possible, making it easy for someone on your page to find what they’re looking for with minimal effort. Whether it’s a certain style, a photo gallery, opinion pieces, event coverage, or your shop, make sure that your menus will quickly and accurately direct your viewers to where they want to be.
Some themes will even be specifically designed for certain ideas.
For example, Meteor is fantastic for a portfolio or resume type of fashion blog, so it might be exactly what you’re looking for if you create your own styles or specialize in fashion photography. Others will be more photocentric, offering grid themes with interactive images or text blurbs depending on the type of blog post the clickable image would lead to. Once you’ve fleshed out the more functional features your theme must have, you can turn your focus to aesthetics.
No matter which theme you choose, you will have to customize your layout and color scheme to make sure your site isn’t identical with someone else’s.
While WordPress has an almost overwhelming number of options to choose from, they are still available to everyone, so it’s important to put your personal touch on whichever theme you pick.
That being said, you don’t want to have to do more work on personalizing your theme than you do on your content! Shoot for a selection that gets closest to what you have in mind, then play around with the customization options until you’re happy with the results. Even minor changes can have a big impact on setting your website apart from others.
With the sheer number of themes WordPress offers, you’re bound to find something perfect regardless of your skill level with design.
If web design isn’t your strongest suit, opt for a theme that will have fewer customization options and make some minor tweaks. If you’re familiar with design and are comfortable making a variety of adjustments, you might prefer a more “bare bones” theme structure that gives you just enough coding to act as the foundation.
SEO AND MOBILE TESTING
Once you’ve landed on a theme that does your content justice, the last steps involve making sure that your theme adjusts properly to multiple different screen sizes. To test your site, you can search "Mobile Readiness Test" into Google's search engine.
It'll give you a box where you can input your site’s url, and the tool will show you if your site is mobile friendly. If there are any issues, you may still need to make some adjustments. As for SEO (Search Engine Optimization), adding key phrases and words to your content will help ensure that your site will be high on a search engine’s results.
Wrapping Up: SATISFACTION
Above all else, don’t settle for a theme that’s just ‘okay’! There are more than enough options available through WordPress, so keep looking until you find something that seems tailor-made for your fashion blog. Your satisfaction with your choice will come through in your site, and your WordPress fashion blog theme deserves to be every bit as stylish as you.