Do you wish your travel site would finally take flight and become successful? If your site looks more like a ghost town than a bustling city, it’s time to revamp your marketing campaign. Discover how travel SEO services help jumpstart the journey, so travelers find your site and have a reason to take action.
Recognize the Complexities of the Travel Industry
Countless SEO companies claim they can take websites to the top of Google results. But do they understand the unique complexities faced by travel industry professionals? Often travel sites face the challenge of trying to get many similar pages for the same locations or places to rank individually. Travel SEO services recognize how travel site differs from others, and how a customized optimization approach yields measurable results.
Perform Detailed Keyword Research
Keyword research goes beyond a glance at Google analytics. An SEO professional weighs factors such as traffic volume and competition to choose the right keywords to increase the ranking of the travel website slowly and naturally over time. Also, competitor keywords are analyzed as well as the performance of current site content. A robust approach to keyword research creates a strong foundation for future site content.
Examine the Backend
There’s more to SEO than meets the eye. The backend of a site is crucial as the content everyone reads. For example, searchers see an article title and description after they enter a few keywords into the search box. These are called the title and meta description. Both should be keyword optimized and compelling enough to get people to click on the result and visit your travel site. Travel SEO services examine behind-the-scenes issues that could impact site ranking.
Speak to the Right Audience
More traffic is not necessarily better for your travel site. The goal is to attract people who are genuinely interested in specific travel services and products. An SEO expert works with travel companies to define their target audience based on demographics such as age and income. To further refine marketing strategies, a pro also creates personas that represent your typical customers. Keywords are chosen, and content is crafted to appeal to this target audience based on their concerns, desires, and emotions.
Provide Simple Information
A travel SEO service knows how to write simple and informative content. Descriptions and articles should answer questions travelers don’t yet know they have. And each piece of content is an opportunity to provide an experience for site visitors. Use words to whisk them away to sandy beaches and majestic mountains. If they can imagine it, travelers will book it. An expert creates content that resonates with the readers and appeals to search engines. It’s a fine balance to achieve and becomes the key to current and future success.
Add Visual Appeal
When it comes to travel and real estate sites, pictures are definitely worth a thousand words. Professional photographs make a fantasy destination feel real to travelers. Seeing others enjoy the environment makes people want to go there, too. Videos are an effective tool to take site visitors to travel destinations in their minds. And all of these features must also be optimized to attract the search engines as well as travel enthusiasts.
Make Them Want It
The goal of bringing targeted traffic to a website is improving conversion rates. While branding and establishing authority for your business are significant goals, the ultimate goal is to turn visitors into paying customers. An SEO service creates calls to action that work, based on the mindset of your target audience.
The travel industry is vast and competitive. Get an edge by working with reputable travel SEO services that know how to achieve stellar results.