Ensuring a successful plastic surgery practice requires not just continuous professional development but also running effective marketing strategies. In a highly competitive industry, marketing must be high on your priority list to attract a steady stream of clients.
Here we take a look at some marketing tips to help grow your practice.
Host an exclusive special event to your loyal patrons
Organize and host a special event, such as a dinner or a party, exclusively for your select patrons. Make a list of clients who have spent a significant amount for the entire year and send out personalized invitations. Offer special free services and promos, or let them take a peek at the newest techniques and products. When they feel special, they get positive experience which can hopefully increase referrals.
Invest in digital marketing strategies
According to Pew Research, 88% of adults in the United States use the Internet. This number further increases to 99% among young adults aged 18-29. Miromind recommends the following proven digital marketing strategies: local SEO, content marketing and social media. Although you might already be using these techniques, planning and building a well-coordinated online marketing strategy is necessary to create a successful practice. It’s not enough that you have a Facebook or Instagram account or website; make sure that its content is something valuable to readers.
Guest on a local TV or radio talk show
Arrange for an appearance in a local TV or radio talk show. By sharing beauty or health tips you can showcase your field of expertise. Give out your calling card to local TV and radio stations, and inform them that you are available anytime should they need an expert opinion on some hot topics or to answer questions from the audience. Appearance on TV or radio can help increase people’s awareness about your practice.
Sponsor a beauty or fitness challenge
As a plastic surgeon, you advocate health and beauty. And what better way to promote these advocacies than by sponsoring a beauty or fitness challenge? At the same time, it’s also a good way to promote your practice. Place your ads in social media and make it easy for participants to sign up. Promote the many benefits of optimal health and wellness through email, blogs, and social media. This will hopefully increase exposure and participation.
Participate in local health fairs and forums
Get new patients by participating in health fairs and forums. You can promote health and wellness topics such as how to keep weight within normal, how to stay hydrated, and how to protect skin from the sun. Traditional marketing techniques such as the use of brochures, flyers, calling cards, and newsletters are very effective in these venues. You can also give out vouchers, discount cards, and gift checks to booth visitors. These may be old marketing strategies but they are tried and tested.
Produce or sponsor video content
Video content is a terrific tool that can help you drive new potential clients. It’s an effective marketing technique that can help accomplish both your short- and long-term marketing goals. Videos can be used to educate potential and current clients, drive traffic, or share positive testimonials. This method is direct and a very engaging way to interact with clients. Videos make it seem like you’re talking face-to-face with the listener. There are many types of video content you can produce such as a formal product video, explainer animation video, website videos, how-to videos, testimonial videos, and vlog (video blogs).
Attend national health organization events
Get connections and referrals from fellow healthcare providers by attending national health organization programs and events. If there are opportunities to share your expertise, such as by providing a medical presentation or through sponsorship, grab these rare opportunities. Establishing linkages and partnerships is a great way to find new referrals.
There’s no denying the fact that the cosmetics sector is a highly competitive industry. To be able to maintain a successful career, a mix of traditional and modern marketing strategies is vital. Hopefully, you can find inspiration from the tips mentioned above.