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Over the past decade, Dana Rebecca Designs has established itself as a forward-thinking creator of compellingly modern jewellery, with a classic twist.
Whether you’ve already encountered its pieces, or are new to the brand, you might want to learn a little more about how it got to where it is today and what it offers that sets it apart from its competitors.
Although Dana Rebecca Designs has only been mixing things up in the luxury jewellery world since 2007, it is founded on a vast amount of experience and helmed by a woman who has deep ties to this industry.
Dana Gordon grew up in a family of jewellers over in Chicago, choosing to follow in the footsteps of her forebears by getting into design at a very young age and unleashing her debut range while still a teenager. The jewellery scene may be booming in Europe, but Gordon is proof that America still has a lot of talented designers to offer the wider world.
She didn’t let her ambitions get in the way of her education, and waited until she had completed her degree before forging ahead with her own label, which has thrived since its inception 11 years ago.
Some jewellery can feel like it has been created solely to cater to some flash in the pan fad, meaning that it may be on-trend at the moment, but might look a little outdated a few years down the line.
This is something that Dana Rebecca Designs seeks to avoid, with its pieces aiming to emphasise a timeless beauty and elegance which will remain relevant in future decades, as well as looking great today.
Another important factor which informs the configuration of the pieces provided by this label is wear-ability. This basically means that this is jewellery designed to be sported with formal and casual clothing alike, so you do not need to feel pressured to only save it for special occasions, but can throw it on in an everyday setting.
Finally there is an emphasis on female empowerment which goes hand in hand with the overall brand, spearheaded by the founder herself. This is jewellery designed for modern women, by a modern woman, allowing it to escape some of the trappings of the past that might have limited the appeal of traditional pieces.
The majority of the Dana Rebecca Designs range consists of 14 karat gold combined with crisply cut, shimmering gemstones. Diamonds are a major favourite, but there are also other colour options provided by sapphires, emeralds and opals.
Richly studded bracelets, scattered with shining stones that are sure to turn heads, contrast with bolder, chunkier earrings made up of multiple layers that offer more of a vintage vibe.
You can also look at this label if you are interested in an eternity ring, similarly speckled with stones. In short, there is something for everyone in the latest line up of products from this ambitious brand.