Email marketing and push notifications marketing are two distinct marketing methods, each with benefits and drawbacks.
Both can assist you in achieving comparable objectives, such as raising conversion rates, bringing back abandoned carts, improving revenues, and increasing user engagement. They can considerably aid you in expanding your web business when utilised appropriately.
One strategy can be more appropriate than the other due to the different delivery platforms. For instance, in some situations, a push notification will be more effective than email, and vice versa.
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Difference Between Push Notification Vs Email
Let’s examine the main distinctions between email and push notification marketing to determine which channel is most effective for marketing.
Length of Message
The length is typically where these two marketing channels diverge. Push notifications are brief, concise messages that deliver precise alerts and updates to a targeted audience. Less than 50 characters are used in the push notification strategies, which are brief. To give users precise and targeted messages, you must be more imaginative.
On the other hand, emails can be crafted to be as long or as short as necessary. It takes time to read every single sort of email because they all have various formats. Additionally, you must manage the email spamming process. To get to users’ inboxes, 85% of marketing emails should get past spam filters. However, push notifications allow us to reach users rapidly.
Emails are the ideal way to communicate with customers about newsletters, blogs, invoices, registration forms, etc. Push notifications for promotional offers, service updates, discounts, new blog posts, and other things might influence users more. Always remember that you must produce engaging content and motivate your consumers to perform additional meaningful actions regardless of the communication channel.
For instance, you may have noticed a push notification saying “50% discount on favorite brands” on your mobile devices. Does this not pique your interest in visiting the website? On the other hand, an email will do the same thing when it is received. In order to check the email and then be redirected to the website, you must first open it.
Push notifications increase the sense of urgency compared to emails by including all marketing information in the title and description. Push notification marketing can quickly gain users’ attention, click, open, and view rates. You can work with a free online tool.
Users on mobile or tablet devices can easily block push notifications from your websites. As a result, be sure your communications offer relevant information, are not spam, and do not irritate people by sending frequent reminders. To profit from browser push notifications, you can review and apply best practices for push notifications.
Compared to other communication channels, emails have a low subscription turnover rate. Users typically delete pointless emails but don’t go out of their way to stop receiving the service. Therefore, you still have a line of contact open to you so that you can improve the formatting and send emails to prospective clients.
According to research, 91% of consumers shop and show interest in companies that appropriately acknowledge and communicate with them. User engagement, conversion rates, lead generation, and customer experience are advantages of tailored notifications.
Email and push notification strategies allow for individualised messaging, but push notifications are more effective. Push messages can include rich advertising material, such as videos, audio, and animated gifs. Additionally, app websites can leverage user behaviour, prior purchases, and location to tailor push alerts.
Advertisers may have delivered irrelevant messages with tailored subject lines using emails as a past communication channel. Today, the majority of consumers ignore or quickly skim these promotional emails.
While with push notifications, you can click to visit the website and view all the information on the notification panel. This results in more beneficial website visitors and valuable activities.
The Objective of the Campaign
With the Call to Action (CTA) buttons, the push notifications can clearly express the campaign’s objective. These buttons can be used for marketing emails with long and short content.
However, you may see them towards the bottom of the web push notifications in your device panel, indicating that they are more effective in push notifications. By driving consumers to the
landing pages with just one click, advertisers can accomplish their objectives, such as increasing website traffic, conversions, brand exposure, etc.
Advantage of Push Notifications Over Email
Push notifications have several benefits over emails.
- The push notification deliverability rate is 90%.
- Emails have a 7x lower click-through rate than push notifications.
- 93% user retention with push notification marketing segmentation feature.
- Push message engagement is four times higher.
- Most users (almost 60%) consent to receiving push notifications.
- Emails have a 3 times higher opt-out rate than push messages.
- 70% believe push alerts to be helpful.
- Push notifications have an ignore rate as low as 8%.
- Push notifications will have a 10x higher open rate than emails.
- Push message subscription rates are 15 times higher than email subscription rates.
Due to their greater click-through rates, sense of urgency, personalisation, and simple subscription options push notification strategies outperform email notifications. For transactional emails, upsells, newsletters, and other marketing, email is still very effective.
They are, in our opinion, two different tools. While one may be more effective in some circumstances, the other might be superior in other respects. In the end, combining push notifications with email is the most advantageous course of action for most firms.