For decades email has been the most effective way to reach and communicate to potential customers.
Email is a perfect communication channel that can get you numerous quality leads, raise brand awareness, and promote your product or service. Knowing that there are over 4 billion email accounts in the world today, you realize that email marketing can provide your product with a major platform for promotion, providing global visibility.
The global presence and visibility paired with cost-effectiveness ( email marketing campaigns gain $36 for every $1 spent) make email marketing campaigns a favorite advertising tool.
If your business is new and you want to spread the word about your brand reaching millions of potential customers, an effective email marketing campaign may help you get this much-needed breakthrough.
If you aren’t sure where to start when it comes to creating a successful email marketing campaign, keep reading. You’ll find here some effective steps you need to take and advanced tools like the email checker you need to use to create an effective email marketing campaign.
But let’s see first what you can gain from well-crafted, effective email campaigns
Email Marketing Benefits
- Increased brand awareness- You can use educational material, news, and other quality content to get your brand closer to your subscribers.
- Boosted website traffic- you can use emails to drive traffic to your website. This can be done by inserting CTA links in promotional emails leading to your product pages. Or you can share snippets of your most interesting article to motivate subscribers to go and read the entire blog post.
- Increased sales and revenue- promotional emails can use various promotional techniques to grow sales and revenue.
- Keeps customers engaged-effective email marketing is always engaging, offering subscribers fresh experiences over and over again.
For all these reasons it’s time to identify several steps leading to a successful email marketing campaign.
Create Relevant Email Lists
Before creating engaging emails you need to find the relevant audience to communicate with. If your product is regionally-oriented it should target a local audience. If you want to reach a global audience, focus on the specific age and gender groups.
Once you define your target audience choose the effective way to create extensive email lists. You can use a sign-up form on your website, or use your social media profiles to attract relevant subscribers.
Make Sure Your Email Lists are Verified
Once you grow relevant email lists you need to make sure your marketing email reaches every inbox and gets opened. Because only then you can say that your campaign succeeded. Mailing lists can get outdated because businesses may disappear, change domains, or people you were connected with change their jobs. When your email lands on an inactive or invalid account, not only that they won’t get answered, this will increase your bounce rate, and lower your send reputation, getting you in potential trouble.
If you want to prevent this from happening deploy an advanced email checker to help you clear your lists, labeling and eliminating invalid, inactive, or non-existing.
This automatic email verification will alleviate the entire process and make sure that your message lands in desired inboxes.