How to Get the Most of the Real Estate Marketing Strategy with Postcards?


With the power of the Internet, it’s never been easier to market a real estate business. Traditional marketing methods like print ads and postcards can seem old-fashioned and inefficient. But don’t discount the power of postcards just yet. They might be a highly efficient marketing tool if utilized correctly.

Using real estate postcards as part of one’s marketing strategy can help one reach a wider audience, close more deals, and build the business. As per the Direct Marketing Association, every $1 spent on direct mail can generate up to $12 in revenue. And with the right postcard type and strategy, an organization can maximize its return on investment.

The Purpose of Using These:

Did you know that homeowners move an average of once every five to seven years? That means there’s always a fresh batch of potential homebuyers and sellers in your market. And if you want to get their attention, you need to stand out from the competition. Real estate postcards may help an organization achieve its goal. For instance, just sold postcards can show off a company’s recent successes, while just listed can generate interest in a new listing. No matter the card type a company sends, the goal is always to generate leads and grow its business.

Some of the most popular reasons why these may assist one in developing one’s business:

  • They may assist one in reaching a larger audience:

Companies that rely only on online ads or cold-calling miss out on a massive portion of the market. According to the Data & Marketing Association, direct mail has a response rate of 4.4%, while email has a response rate of 0.12%. In other words, direct mail is 36 times more effective than email marketing. 

  • They can assist in closing additional sales:

While online ads and social media can create awareness, postcards can be highly effective in the final stages of the sales process. Automated seller valuation postcards, for instance, can help organizations connect with sellers who are likely to be motivated.

According to the Nielsen Company study, 61% of home sellers find these cards useful when considering selling their homes. So if you’re looking to close more deals, they should be part of your marketing mix.

  • They are a fantastic method to stay top of mind:

Even if someone isn’t in the market to buy or sell a home right now, organizations can stay on top of customers’ minds by sending them informative postcards. For instance, they could send them information about the local housing market or market updates that showcase recent trends. 

If companies keep their clients in the back of their minds, they’ll be the first real estate agent they think of when it’s time to make a change. Many reputable providers of real estate postcard services offer customizable and pre-designed card templates that companies can use to market their business. They must provide their contact information, logo, and any other relevant information to the provider.

  • They can save time and money:

Since companies don’t have to design or print these pieces, they can save time and money. And with the power of technology, organizations can even automate their card marketing campaigns, so they’re sent out regularly. 

The Bottom Line

Postcards are still highly effective in real estate marketing to reach your target audience. Remember a few things to get the most out of your postcard marketing campaign. First, make sure they are designed to stand out and grab attention. Use bright colors, strong images, and an eye-catching headline. 

Second, make sure the cards are targeted to your specific audience. Please don’t waste your time and money sending them to people not interested in buying or selling a home. Finally, track your results to see what’s working and what’s not. By following these tips, you can maximize the effectiveness of your real estate marketing campaign and reach your goals. 


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