The world of online style influencers may seem like a crowded space at first glance. However, dig a little deeper and you’ll quickly discover that there are some influencers who wield far more impact than others. Successful style influencers get to live glamorous lives full of the best clothes, furniture, people, and places. If becoming an online style influencer is your career goal, here are six tips to help get you started.
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1. Deck Out Your Closet
If you want to be a style influencer, you need to look the part. Start with your wardrobe. Determine what your signature style will be. Will you focus on bright and bold patterns? Honor traditional tailoring and classical lines with a lifestyle brand like Dolce & Gabbana’s Alta Moda? Do you have personal values that you want to reflect in the brands that you wear? Once you make those decisions, make sure each piece you show off fits within your personal style guide.
2. Fit Out Your Space
It’s not just your clothes that your fans will be looking at. If you want to truly make a splash in the style world, you need to extend the look to your surroundings. If you intend to show your living space on camera, make sure your style is reflected in your furniture. Many top design houses now have their own furniture lines, such as Dolce & Gabbana’s Casa line or the Gucci Decor line. Matching your living space to your style will give a more complete picture.
3. Fill Out Your Network
In an online world, who you know is everything. If you are just starting out, take the time to really learn about the style world. Study successful influencers and learn about what they’re doing right (and also what they’re doing wrong.) And don’t forget to reach out to influencers that are interested in working together! As you gain more followers, seek out collaborations with top influencers or even design houses themselves. Fashion designers often collaborate with style icons in other industries when bringing new collections to life, such as Dolce & Gabbana’s collaboration with Jujutsu Kaisen.
4. Put Out Your Content Consistently
Online audiences are always hungry for more, and your fans will be no different. Find a schedule for posting that works for you. If you post too often, you may overwhelm your fans. If you post too infrequently, they may get bored and fall away. You want a predictable schedule for the bulk of your content, and just a sprinkling of unpredictable surprise posts to add delight to your fans’ days.
5. Get Out of Your Comfort Zone
It’s fine to start small, but staying small won’t get you to the top. If you find that your view counts aren’t going up, try changing up your format. You can try posting at different times, or use different hashtags to reach a different audience. Switch up the format of videos, or bring in new music or backgrounds. Try a new angle with your photos or explore someplace new. Keep innovating until you find what works. Even then, the occasional channel refresh will keep your audience engaged.
6. Trick Out Your Technology
Being an online influencer requires you to be online. This means having a high-quality internet connection, but it also means having the top technology to create your content. Whether you are creating videos or podcasting, investing in proper cameras, microphones, lighting, and backdrops will make your content stand out from more amateur productions. You’ll also want a mobile device that can take amazing photos and videos and stream content, and a laptop for editing. As a bonus, if you intend to turn your work into a proper business, these items may qualify as business expenses on your taxes.
It can be a hard grind to get to the top of the style influencer world. You need to keep on top of not just the latest fashion trends, but also the changing technology and social media trends. Start by curating your own personal style, and then work to authentically build your community of followers. Focus on building a brand that is genuine to yourself, engage consistently with your followers to grow your reach, and don’t be afraid to change things up once in a while. After all, the style world is ever-evolving. Make sure your personal style does too.