The old adage “good help is hard to find” is nowhere truer than when it comes to the healthcare industry. The simple truth is that good, competent healthcare professionals are a valuable, scarce commodity.
To make matters worse, research shows that there is a shortage of healthcare professionals to be expected within the next few years. All this points to increased competition among existing healthcare companies as they vie to employ the best folks in the industry.
In order for a healthcare brand’s HR department to be successful, they have to take healthcare recruiting very seriously. In this article, we’ll discuss five crucial strategies that healthcare providers need to know as they pick and choose their employees.
Table of Contents
1. Get ‘Em Early on Campuses
There’s no better place to start your recruiting process than on university campuses. Fresh graduates are not only always actively seeking employment, but they’re also sure to be extremely motivated workers as they transition from school to finally being able to apply their hard-learned skills.
Your HR department should be heading out to campuses in its area to recruit healthcare professionals right from the get-go. Go to career fairs, host networking events, and talk to career services departments.
2. Leverage Online Screening Opportunities
In the recruiting game, you have to make the best use of your time possible. You want to minimize the amount of time you spend working with low-quality candidates so that you can focus all your time and effort on the most competitive applicants.
To do this efficiently, use online screening opportunities. Your recruiting software (more on that later) should be able to issue tests, ask for references, screen resumes for specific keywords, etc..
You should leverage online job sites alongside this strategy — funnel candidates from the job site into your screening program. Read more about niche job websites in this article from HospitalCareers.
3. Incentivize Referrals
Think about it this way — who do you trust more, the words of an applicant, or the words of someone who already works for your company who referred the applicant?
You know that the current employee has already proved himself or herself to the company. In addition, that employee has personal knowledge of your company’s culture and thus has a good handle on whether or not their referral would be a good fit.
Get more referrals out of your employees — incentivize them with monetary bonuses or company swag if you need to.
4. Improve Employer Image
Competitive applicants aren’t just motivated by high salaries — they’re also looking for a good workplace. By focusing on your brand’s image as an employer and becoming known as one of the best places to work in your area, you’ll begin to automatically attract better candidates.
5. Use Recruiting Software
Last but certainly not least, you should be using recruiting software. Gone are the days when recruiting was tracked out of Excel or, God forbid, a little black book. There’s a lot of options out there, so choose wisely.
Healthcare Recruiting Has to Be Done Right
There you have it — with these strategies under your belt, you’ve got a better handle on how to do healthcare recruiting right.
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